Munyaya inotevera tichakubatsira iwe kugadzira Instagram advertising neichi chakazara gwara re2020. Tevedza nhanho kana iwe uchida kugadzirisa kushanya kwako muaccount yako.
Kushambadza pa Instagram Zvinoshanda sei?
Kushambadzira chishandiso chakanangana nekutengesa nechinangwa chakati chekusimudzira chigadzirwa chekushandisa. Icho chikamu chehupenyu hwedu nekuti tinohuwana munzvimbo dzekutenga, magazini kana sezvazviri parizvino painternet.
Basa rakakosha rinotambirwa neshambadziro mukati memasocial network, sezvo ivo vachibatsira kusimudzira hukama hwebhizinesi, uye zvakare kufadza nekuita vashandisi vane kufarira kwakananga muchiratidzo kana zvaunoda kutengesa.
Masocial network atora kukurudzira kukuru nguva pfupi yadarika, kunyanya mumakore achangopfuura. Aya maumbirwo akaumbwa nemasangano kana vanhu vanoda kubatana nevamwe zvichibva pane zvakafanana zvido kana tsika.
Kana tichitaura nezve social network, izvo zvinotsanangurwa otomatiki ndezvekuti zvinoumbwa nenzvimbo senge Facebook, Twitter kana LinkedIn kana senge maficha senge Instagram, sezvo ivo vakawana mukurumbira mukurumbira.
Muma 2000s iyo internet yave iri yakakosha kwazvo boom, kubvira pakutanga kwemapeji emireniyamu ayo akanongedzwa mukudyidzana akatanga kubuda. Kufanana nekukanganwa MySpace, chinangwa chikuru chaive chekubatanidza vamwe vanhu nevamwe, ipapo iwe unogona kugovana chiono chemakambani, kugadzirisa mameseji ako uye pane mukana wekuparadzanisa zvaunotumira maererano nevateereri.
Instagram inotora kukosha kwakakosha, sezvo chiri chishandiso chine basa rekugovana mafoto kana mavhidhiyo, sezvo iri chinoonekwa pasocial network. Yakawana mukurumbira wakakura pakati pevashandisi vanosvika vanopfuura mamirioni zana vanhu vanoshanda, izvo zvakabatsira kusimudzira zvigadzirwa nemufananidzo mumwe chete.
Iyi pasocial network yakabvumidza kuratidza chigadzirwa uye inobatsira vashandisi kugovana mafoto. Iyo ine yakafara nhau chikamu umo maakaundi ayo vashandisi ari kutevera akagovaniswa, nekudaro zvichiita kuoneka kwezviziviso uye zvimwe zviitiko zvakaitwa kare.
Nzira yekugadzira yakanaka kuzivisa?
Mukati memasocial network, nharaunda dzinogadzirwa nevashandisi vakasiyana vanobatana nekufarira kumwe chete, uko mapoka anogona kuumbwa uye ruzivo rwakadai semavhidhiyo kana mifananidzo inogona kugoverwa. Izvi zvido zvinotoenderana nevashandisi, zvisinei, yega yega social network ine chimwe chinangwa.
Pakarepo kutaurirana inzira dzinoshanda dzevashandisi, zvirinani mune yakananga tireyi ye Instagram iwe unogona kubata ese ari maviri mameseji iwe aunotumira neayo iwe aunogamuchira, achiaisa iwo sekutanga mune chikuru kana kuapfuudza kune zvakajairika.
Mikana yebasa inogona kushanda sechitubu chekupa yakananga uye inobata tsamba kune vashandisi. Iwe unofanirwa kuve wakangwarira mune zvaunotumira nekuti makambani dzimwe nguva anopinda akananga mumaporofita evari kukwikwidza kuti vadzidze zvakawanda nezvavo.
Netizens vanogona kuchinjana ruzivo pane izvo zvinovafadza. Zvirinani kugadzirisa zvakajairika uye kugovana ruzivo kuitira kuti vakwanise kubatsira mukushambadzira kwako.
Kana iwe uchida kutengesa mhando, zvakakosha kwazvo kuti, kuburikidza neinternet, mabhizinesi ayambuke zvipingamupinyi uye agadzire mucherechedzo unozozivikanwa pasi rese.
Kana iwe uri munhu anomhanyisa online bhizinesi, ngatirege kukanganwa kuti chikuva senge Instagram chinokutendera iwe kuti utaure zvakananga nevatengi vako, nekuti iwe unogona kutaurirana nevateveri vako uye kupindura chero mibvunzo kana mibvunzo inogona kuve nemutengi.
Nechikonzero ichi, padanho rebhizimusi iwe unofanirwa kutora mukana weiyo Instagram kugadzira yako pachako chiratidzo chemufananidzo, chinozivikanwa uye iri nyowani yebasa revatengi chiteshi kuitira kuti iwe ugone kukwidziridza zvizere bhizinesi rako pamwe nemamwe mikana mitsva.
Nguva dzose ramba uchifunga kuti iwe unofanirwa kuzvipira uye nekugadzirisa nguva yako kuti upe chimiro chako uye uzive yako account, sezvo chiri chinhu chakakosha kana iwe uchida kusvika kune yakakura vateereri.
Zvakanakira kushanda kushambadzira pa Instagram
Izvo zvinodikanwa kuti uzive kuti kune zvakawanda zvakanaka izvo izvo kugadzira kwakanaka kushambadza pa Instagram kunogona kukuunzira iwe, saka pazasi, isu tinokuratidza iwe akasiyana mabhenefiti ayo kushanda nekushambadzira pa Instagram kuchakuunzira iwe:
- Inonyanya kubatsira iwe kugadzira yakanaka brand chiratidzo. Kana isu tichitaura nezve social network sezvakakumbirwa uye zvakakurumbira se Instagram, kukwezva veruzhinji newebhu peji hakukwane, kana kunyangwe kudzokorora kudzokorora hakuzokwezva vanhu vatsva kuti vatarise kuaccount yako.
- Imwe yemazano atinokupa ndeyekuti iwe utsvage zano raungagone kubatanidza mushandisi wako, pamusoro peizvozvo, zvakakosha kuti iwe upe chifananidzo chinoenderana neako brand. Zvakanaka, kupfuura iyo logo yaunoshandisa, iyo mifananidzo yaunoburitsa inofanirwa kutumira zvakafanana nemutsara wewebhusaiti yako.
- Inoshanda seyakanangana sevhisi sevhisi nevatengi, nekuti vanhu vazhinji pavanouya pasocial network yako, unofanirwa kuve nekuteerera kuti upe mhinduro nekukurumidza uye kugutsa vashandisi vanoda kujekesa kusahadzika pamusoro pezvauri kutsikisa.
- Ramba uchifunga kuti haufanire kungotarisa kubvunzurudzo dzese, iwe unofanirwa kugara uchiteerera kune zvakanaka maonero nezvesevhisi yako kana, pakadaro, zvichemo zvavanogona kupa.
- Iyo inokubatsira iwe kusvika kune vatengi vazhinji, kunyangwe kana isiri yakananga yekutengesa chiteshi, Instagram inokutendera iwe kuti uite zviitiko zvebhizimusi, senge zvinopihwa kana makwikwi, nokudaro zvichikubvumidza iwe kuti uzive chigadzirwa chako uye usvike kune vanhu vazhinji.
- Ivo chikuva chikuru chekusimudzira masevhisi ako. Instagram inokutendera kuti usimudzire mhando yako, uye haudi bhajeti hombe kuti uzviite.
- Ivo vanovandudza chinzvimbo chako muGoogle. Kunze kwaizvozvo, unogona kukura zvine hunyanzvi.
Mhando dzekushambadzira kugadzira pa Instagram
Izvo hazvina kuomesesa zvachose kugadzira kushambadza pa Instagram, zvisinei, ibasa rakaomarara, kuti uzviite zvinobudirira zvinodikanwa kuti iwe uzive ese marudzi ekushambadza ayo ino social network inogona kukutendera iwe kuti uite. Neichi chikonzero, pazasi isu tinokuratidza mamwe marudzi ekushambadza pa Instagram:
- Tumira mufananidzo. Mufananidzo chinhu chakakosha munyika ye Instagram, chikuva ichi chinoitirwa kunyanya kutsikisa mafoto, saka kushambadza kuri nyore uye kwakakosha kugadzira mufananidzo. Kana iwe uchida kushambadzira zvakananga mufananidzo kana kugadzira imwe, iwe unofanirwa kuziva kuti zviyero zvinodikamwa zveiyo Instagram furemu zviri 1080 x 1080. Unogona kuva nemufananidzo une zvinyorwa, izvo zvakare zvisingagare zvinopfuura makumi maviri kubva muzana zve mufananidzo wakazara.
- Gadzira vhidhiyo. Mavhidhiyo inzira inokwezva yekukwezva vashandisi uye iri zano rakasarudzika rekugadzira kushambadza, Instagram inogonesa sarudzo iyo iwe yaunogona kutumira vhidhiyo ye60-yechipiri pamadziro. Izvi zvichaita kuti vashandisi vako vapindirane nenzira ine simba nemabhuku ako.
- Gadzira mharidzo. Nemavhidhiyo akafanana unogona kugadzira fomati yemifananidzo inobatsira iyo kushambadzira kwako.
- A Carousel. Carousels fomati yakawana mukurumbira wakawanda, umo vashambadziri vanogona kuve vanogadzira umo vashandisi vanogona kushambadzira mafoto gumi mavanogona kuudza chimwe chinhu, ingave nyaya, kana huzivi hwekambani uye mhando yechigadzirwa.
- Nyaya, Instagram Nhau dzave kupindwa muropa chaiko, kune vazhinji vashandisi vanoshandisa ino saiti network, vashoma kwazvo havazviongorore, nekuti munhu wese anoziva nezvenhau dzavari kutsikisa, saka zvakakosha kuti iwe uterere zivisa.
Matipi ekuvandudza zvirinani kushambadza kwako pa Instagram
Kugadzira kushambadzira kwakabudirira pa Instagram kunoda moyo murefu uye kuenderera kwekuyedza uye kukanganisa maitiro, saka, isu tinokuratidza mamwe matipi anogona kubatsira zvakanyanya kana uchishambadza pa Instagram.
Chekutanga pane zvese, zvaunofanirwa kuita kugadzira kushambadza kwakazara, izvo zvinobvumidza vashandisi kuona zvigadzirwa zvako zvakasiyana. Kuti uite izvi zviziviso, chakanakira kugadzira chigadzirwa chigadzirwa.
Iwe unofanirwa kuziva vateereri vako, ichi ndicho chinhu chakasarudzika chaunofanira kuziva nekuti iwe unofanirwa kugadzira kushambadza nenzira kwayo uye kudzivirira kuzviita nevateereri vasiri ivo. Naizvozvo, iwe unofanirwa kuziva kwazvo kuti vateereri vako vakaita sei uye zvavanoda, saka kana uchigadzira kushambadza kwako unofanirwa kuziva zvinangwa zvavo, hunhu uye zvavanoda.
Usatya kushandisa ma hashtag mazhinji, anokubatsira kuti tsvagiridzo yako ive nyore pasocial network iyi, unogona kushandisa akawanda emateki aya. Iwe unogona kushandisa izvo zviri mukutenderera, kuwedzera kune izvo, ivo vanokupa iwe rusununguko rwekugadzira imwe nyowani iyo inogona kubatsira kusimudzira yako brand.
Kumbira, unogona kunyora zvinyorwa zvinonyengetedza, munguva yekuratidzira iyi ephemeral, nekuti iwe unofanirwa kutora kutarisisa kwemushandisi wako nekukurumidza vasati vaitsvedza. Tora pfungwa kune chiito chakakodzera.
Kushandisa mamoni uye kufona kuzviito inzira chaiyo inogona kushandiswa nenzira yekuwedzera neye kushambadza kwako. Iwe unofanirwa kunyora runhare kune chiito chinokurudzira vateereri vako kubaya pane kushambadza, kushanyira webhusaiti yako, kutenga kana kurodha zvirimo.
Chengetedza hunhu hwakanaka mumifananidzo yako. Nzira iyo iwe yaunomiririra chigadzirwa chako ndiyo kiyi yekuti pave nekonsonendi mune yako meseji, tinokurudzira kushandisa anopfuura mumwe mufananidzo. Iwe unogona zvakare kufarira kuziva nezve kushambadza pasocial network.
Chii uye sei kushambadza pa Instagram Ads?
Kugadzikana uye kubatana mumabhuku ako kunosimbisa mufananidzo wako, zvakakoshawo kuti ugadzire mavhezheni akati wandei ezvekushambadzira kwako, uchiedza zvinyorwa zvakasiyana kana zvinoonekwa kuti uwane kuita kwakaringana.
Batanidza Instagram kuFacebook
Kana iwe uchida kusvika zvakanaka, usati watanga kugadzira kushambadzira kwako pa Instagram unofanirwa kubatanidza Facebook ne Instagram kuti ugadzire yako Facebook Ads.
Kuti ukwanise kubatanidza maakaundi ese ari maviri, unofanirwa kuisa peji rako reFacebook, pinda iyo tebhu iripo yekumisikidza uye tsvaga kwainoti Instagram. Ukangodzvanya uye wedzera account yako, iwe unongofanirwa kuwedzera rako rekushandisa uye password.
Mushandirapamwe wekugadzira kubva kune ad ad maneja
Mushure mekubatanidza maakaundi ese, izvo zvaunofanirwa kuita ikozvino kutsvaga kwazvinoti '' Gadzira shambadziro nyowani '' kuti iwe wakamboita mushandirapamwe wekushambadzira paFacebook, maitiro acho akatonyanya kuve nyore. Saka iwe unofanirwa kuisa marongero uye wozopinda munzvimbo, uye wozopinda papuratifomu uye siya Instagram yakatarwa.
Ad yakagadzirirwa
Usati waita chiziviso, unofanira kuisa zita pamwe chete kwavari, nekuti kana uchinge wasarudza nzvimbo yacho, unofanira kusarudza chinangwa chako, unofanira kuenda kwazvinoti Ndeipi chinangwa chako Chekutengesa? Uye ipapo unofanirwa kungoenderera kunongedza traffic, uye ipapo unogona kuzadzisa zvinangwa zvinoenderana nekutengesa kwako.
Pfungwa ndeyekukwezva huwandu hukuru hwevanhu, saka unofanirwa kuve nekuchenjerera kana iwe uchitsanangura, nekuti zvese zvaunotsanangura ndizvo zvichave izvo vangangove vatengi vako kana vashandisi vachazoona.
Tsanangura chidimbu
Unogona kusarudza otomatiki imwe, inova yekuita chikamu uchishandisa vateveri venhoroondo yako ye Instagram kana bhuku, kwaunosarudza kune veruzhinji kuratidza kushambadza. Nenzira iyoyo iwe unogona kusarudza huwandu hwevanhu, dhijitari dhata kana kudyidzana newebhusaiti yako.
Mari yakadii yekushambadzira mukati me Instagram?
Unogona kusarudza pakati pebhajeti nekarenda, ndiko kuti, unogona kusarudza bhajeti yezuva nezuva uye yakazara bhajeti. Nezvo, mubhajeti rezuva nezuva ndipo pauri kuenda kunoisa yakanyanya mari yezuva nezuva, kwaunogona kuona zuva rekutanga uye zuva rekupedzisira.
Uye mune yakazara bhajeti iwe unogona kuisa seti yemashambadziro nehurefu hwakagadzwa pamberi apo paunosarudza zvakananga maawa nemazuva umo ma ads achaburitswa.
Kutengesa kunosvika kana wagadzirisa kushambadzira kwako, saka unofanirwa kumbobvira waongorora mhedzisiro yekusvika kweshambadziro dzako kuti uzive kana uri kuzadzisa zvinangwa zvako. Kubva pa Instagram iwe unogona nyore uye nekukurumidza kumisikidza yakasvika kusvika kune vanovavarira vateereri, kwaunofanirwa kusimudzira kuburitsa mukati meiyo nhoroondo yako iripo.
Kuti usimudzire kuburitswa kwako, unofanirwa kuve neprofile yebhizinesi pa Instagram sezvo izvi zvichizokutendera kuti uone mafambiro anoitwa nevashandisi vanoshanyira chimiro chako. Kuti uite izvi, iwe unongofanirwa kuisa iko kunyorera, enda kune iyo tebhu uko kumisikidzwa kuri, pinda iyo account uye woichinjira kune iro bhizinesi account.
Sarudza chinyorwa chaunoda kusimudzira uye sarudza sarudzo inoti kusimudzira pazasi pemufananidzo, ipapo uchaenderera nekusarudza chinangwa chako uye wozosarudza bhajeti yako uye chirongwa.
Kuziva zvakadii kuti kushambadza kunodhura pa Instagram? Iwe unofanirwa kurangarira kuti kune zvakawanda zvinhu zvinopindira mumitengo yavo. Zvakanaka, pane chikamu chekambani, mutengo wekudiwa kwechigadzirwa, chinangwa chakasarudzwa, mhando dzeshambadziro kana chidimbu chevateereri vako.
Chimwe chakakosha chikamu chikamu nekuti chakakosha uye chakakodzera kudzikisa mutengo, kusarudza vateereri vakakodzera kunobatsira iwe kukwidziridza zviwanikwa zvako zvemari uye kugona kuisa mari mune zvimwe zvinhu.
Kana iwe wakafarira chinyorwa, ini ndinokukoka iwe kuti uverenge: «Twitter inoshanda sei?. Icho chinyorwa chandinoziva chinogona kukubatsira kufamba pachikuva, isu zvakare tinosanganisira vhidhiyo kuti ikubatsire iwe.
https://www.youtube.com/watch?v=NYPOzXamwzM&ab_channel=MartaEmerson