Njengamanje sonke siyazi ukuthi ukusetshenziswa kwemidiya yedijithali kuye kwanda kancane kancane. Njengamanje, ngokusho kweHubSpot, i-e-commerce ifinyelela ku-4,5 billion USD futhi kusukela ukuthengwa kwe-inthanethi kwe-Covid-19 kuye kwanda kakhulu. Ngakho-ke, uma ungusomabhizinisi, noma ufuna ukuqala ibhizinisi lakho, isitolo se-inthanethi awukwazi ukuphuthelwa. Ngalokhu, kubalulekile ukuba namakhathalogi aku-inthanethi.
Ukwenza ikhathalogi ye-inthanethi kulula kunalokho esikucabangayo, ungakwenza izinhlu ezisheshayo futhi ngesilinganiso sakho ngeke kuthathe isikhathi esiningi. Kodwa-ke, kukho konke lokhu okuthunyelwe sizokutshela ukuthi amakhathalogi aku-inthanethi asebenza kanjani ukuze uqale ukuzenzela owakho.
Yini ikhathalogi eku-inthanethi?
Ikhathalogi eku-inthanethi ukujwayela ikhathalogi yezohwebo yendabuko ibe yifomethi ebonakalayo. Ngamanye amazwi, iqoqo elihlanganisa okuthengiswayo, imikhiqizo noma amasevisi ahlinzekwa uhlobo oluthile ukuze abathengi bakwazi ukubona kalula lokho abafuna ukukuthola, kanye nezici zako, incazelo kanye nenani.
Ngokungafani namakhathalogi aphrintiwe esivame ukuwathola ekhaya noma ukuwathola ezitolo ezibonakalayo, inguqulo ye-virtual yakhelwe ukwenza lula ukubonakala kwemikhiqizo. Ngokusetshenziswa okutholakala ku-inthanethi, amakhasimende akho angafinyelela kukho noma yikuphi, adinga nje ukuxhunywa ku-inthanethi.
Izinzuzo zekhathalogi eku-inthanethi
1. Khulisa ukubonakala kwemikhiqizo yakho
Lokhu kungenxa yokuthi ukusatshalaliswa kanye ukushintshana kokwaziswa kube okusebenzisekayo. Ngale ndlela, izindatshana zakho zingabonwa yinani elikhulu labantu.
2. Isiza ukuqashelwa komkhiqizo
Letha imikhiqizo yakho indawo ebonakalayo izophinde ibe nomthelela ekumisweni komkhiqizo wakho. Ngaphezu kwalokho, ngamasu okukhangisa amahle ezinkundleni zokuxhumana, isitolo sakho sizothola udumo oluthe xaxa. Uzokhiqiza ukuthengisa okwengeziwe esikhathini esifushane.
3. Susa izindleko zokuphrinta futhi unakekele imvelo
Ngokukhetha ikhathalogi eku-inthanethi, ususa izindleko zokuphrinta futhi ngesikhathi esifanayo ufaka isandla ekunakekeleni indawo ezungezile. Njengoba inguqulo yedijithali isingathwe endaweni ebonakalayo ngokuphelele, utshalomali lwakho luzogxila kuphela ekudalweni nasekubanjweni kwezinto.
4. Thuthukisa izinga lokuguqulwa
Ikhathalogi iyi-a isisetshenziswa esihle esibonakalayo sokubonisa imikhiqizo namasevisi akho ngendlela enobuhlakani nekhangayo.
Ngalokhu, kungenzeka ukwethula imininingwane edingekayo ukuze uzuze izethameli zakho, okwenza lesi sisetshenziswa sibe yingxenye ebalulekile yamasu okuguqula esitolo sakho.
5. Ukugcinwa kwamakhasimende
Gcina Umkhuba wokubuyekeza nokudala amakhathalogi amahle abonakalayo ungenza izethameli zakho zihlole njalo isayithi lakho ukuthola okunikezwayo okusha nokukhishwayo.
Lena indlela ethokozisayo yokugcina amakhasimende, okwenza abathengi asebethengile babuyele ekhasini lakho njalo befuna izindaba.
Amathiphu okudala ikhathalogi eku-inthanethi
1. Sebenzisa idizayini ephendulayo
Ingxenye yethrafikhi ye-inthanethi ivela kumadivayisi eselula, kunjalo Kubalulekile ukuthi isayithi lakho likunikeze ukuzulazula okuhle kokubili kumakhalekhukhwini kanye nakukhompyutha.
Ngakho-ke, lapho udala ikhathalogi yakho, khumbula ukuthi kufanele uthuthukise izithombe ezilungele zombili izinkundla.
2. Sebenzisa imibala ehlukene
Ukusebenzisa imibala enokugqama okuningi kuyindlela yokuheha ukunaka komphakathi kukhathalogi yakho.
Ngakho-ke, zama ukusebenzisa imibala egqamile kakhulu yezinkinobho nama-CTA kumakhathalogi akho, udonsela ukunaka kwabathengi kulawa maphuzu.
3. Lungiselela usayizi wesithombe
Un Isici esibalulekile sokuzulazula kanye nemiphumela ye-SEO ijubane lokulayisha lesayithi.
Kujwayelekile ukuthi abasebenzisi balahle amasayithi aphuza ukulayisha, ngakho-ke khulisa isivinini sesayithi lakho.
Kubalulekile ukuthi izithombe ezisetshenziswa kusayithi lakho namakhathalogi zibe nosayizi olungile futhi zilungiselelwe ukuthuthukisa umuzwa womsebenzisi.
4. Yenza amavidiyo emikhiqizo efakiwe
Indlela ethokozisayo yokugqamisa ibhizinisi lakho futhi uthathe ukunaka kwabathengi ukusebenzisa amavidiyo yemikhiqizo efakiwe kukhathalogi yakho.
5. Bhala izincazelo ezinhle
Ekugcineni, bhala izincazelo ezinhle zamakhathalogi akho. Lena inqubo esiza isayithi lakho ukuthi ligqame ezinjinini zokusesha.
Uma ungakabi nalo ikhathalogi ye-inthanethi, manje isikhathi esikahle sokuyidala.