Kana iwe uchida kuziva zvakanakira kushambadzira pamagariro evanhuTinokurudzira kuti iwe uenderere mberi kuverenga ichi chinyorwa chinonakidza apo isu tichataura nezvenyaya iyi inonakidza. Izvo nhasi zvinonyanya kushandiswa sechishandiso chekuwana budiriro mumakambani edu.
Kushambadzira paSocial Networks
Kana uchitaura pamusoro pezvirongwa zvekushambadzira zvemadhijitari zvinoshandiswa nemakambani nhasi, iyo kushambadzira pamagariro evanhu kana zvakare inonzi Social Ads, ichive chimwe chezvishandiso zvakakosha kuti uwane kugadziridzwa mumakambani edu. Nekuti nhasi kushambadzira kunogona kuchinjirwa kune chero rudzi rwerangano, zvinoenderana nebhajeti ravo uye zvavanoda chaizvo.
Ichi ndicho chikonzero iwe uchiona kuti makambani anouya kuzopinda munzvimbo ino. Sezvo vane mukana wekukwezva vangangove vatengi vanouya kuzoshanyira nzvimbo idzi, saka vanoshandisa maturusi aya kuti vaoneke nevanhu vazhinji.
Chii chiri kushambadza paSocial Networks?
Kushambadzira pamasocial network kunotiratidza akateedzana ezviziviso zvakadzimwa nemamwe mabhureki kune vashandisi vemasocial network, angave akabatanidzwa nezviri mukati meWebhu kana muchimiro chekuratidzira. Kazhinji yenguva shambadziro idzi dzinoteedzera mutengo nekudzvanya kana fomati yeCPC, uko mushambadzi anongobhadhara chete kana mushandisi akabaya kushambadziro.
Mhando dzekushambadzira
Iwe unofanirwa kuziva kuti kune mhando dzakasiyana dzeshambadziro zvinoenderana nesocial network pavakaiswa, isu tichataura mapuratifomu ayo aripo uye anoshandisa ichi chishandiso:
Facebook Ads
Iyi inzvimbo inoshandiswa pasocial network pasi rose uko zvakare inotibvumidza kupa masevhisi kune vanoshambadzira, ndosaka Facebook iine nzvimbo huru yekushambadzira. Mune vanoshambadzira vane sarudzo dzakasiyana dzekupa zvirimo kana kuratidza chigadzirwa kana sevhisi uye nekudaro vanosvika boka rakakura revanhu.
Instagram Ads
Zvese zviri zviviri Instagram neFacebook zvine imwecheteyo yekushambadzira sarudzo, saka zviri nyore kwazvo kwatiri kuronga mishandirapamwe pamapuratifomu maviri panguva imwe chete. Pa Instagram, mishandirapamwe ine hunyanzvi hwekuti ivo vanofanirwa kuve nezvakaringana zvinoonekwa zvemukati kuti vashande zvirinani.
Twitter Ads
Iyi netiweki yakaramba kushandiswa, asi ichiri chakanakisa sarudzo kana zvasvika pakuratidza kushambadzira. Pakati pesarudzo dzinotarisirwa tinogona kutaura:
- Zvemagariro Ads.
- Mishandirapamwe yakashandisirwa kune zvakasiyana zvinangwa.
- Kutendeuka.
- Inotungamira.
- Uye download kurodha pasi.
YouTube Ads
Kana iwe uchida kusimudzira mhando yezvigadzirwa zvako kuburikidza nemavhidhiyo, YouTube ndiyo yakanakisa sarudzo yekuisa kushambadzira kwako. Aya mafomati anoshandiswa akafanana zvakanyanya kune echinyakare mavara, uye kune yega yega vhidhiyo yauri kutarisa mukati meiyi chikuva, ivo vanozoisa kushambadzira.
Snapchat ads
Kushambadzira iwe kwaunogona kuona paSnapchat hakusi kufarirwa zvakanyanya mumusika weSpanish, uyo unobvumidza iwe kuyedza neshambadziro dzako usinganetseke nezvemakwikwi. Kushambadzira pane ino saiti network ndeye zvigadzirwa zvitsva, zvaunogona kushandisa sarudzo dzekudyidzana senge Sponsored Lenses uye Sponsored Geofilters.
pinterest ads
Iyi pasocial network ine basa rekufumura zvikamu zvekushambadzira kuruzhinji, zvine chekuita nemichato, kubika, fashoni, pakati pevamwe. Saka unogona kuva mukana wakanaka kana vako vangangove vatengi vari muzvikamu zvataurwa pamusoro.
LinkedIn Ads
Kana iyo kambani kwaunoshanda yakazvipira kune B2B kana ine chinangwa chekusvika kune vane hunyanzvi vateereri. Ino inzvimbo chaiyo yekutaurirana padanho rehunyanzvi, pamwe nekusangana nemakambani ane zvinodiwa zvevanyanzvi vakadzidziswa mune imwe nharaunda.
Kana iwe uchida kudzidza kuisa mapikicha kubva pc yako kuenda ku Instagram, tinokusiya unotevera chinongedzo Isa akawanda mafoto ku Instagram kubva PC.
Zvakanakira kushambadza pasocial network
Pakati pezvakanaka zvatinogona kutaura kuti tiite kushambadzira pamagariro evanhu tinogona kutaura zvinotevera:
- Kushambadzira pamasocial network kunokutendera iwe kuti uwedzere kuoneka kwako, sezvo maalgorithms enzvimbo dzekudyidzana senge Facebook, anotibvumidza isu kusvika vashandisi vazhinji nenzira yakarongeka. Asi nenzira imwecheteyo, kana zvichikwanisika kuve neinetiweki pane ino network pasina kukanzura, kunyangwe iri nzira refu, asi kana iwe uchida kusvika kuvanhu vazhinji, Facebook kushambadza ndeimwe yesarudzo dzakanakisa dzaungatore account.
- Iwe unogona kusvika kune yakazara vateereri nekushambadzira pane iwo maratidziro, nekuti vazhinji vevanhu vane mukana weinternet vanoshandisa masocial network muhupenyu hwavo hwezuva nezuva.
- Nekuda kwekuti vazhinji vevashandisi vanoshandisa masocial network vanopedza nguva pavari, kushambadzira inzira yakanaka kwazvo yekusvika kune vateereri vatsva.
- Nemagariro pasocial network, zvinonetsa kuti usazive huwandu hwakawanda hwe data nezvevashandisi vayo, saka zvinokwanisika kuti isu tinonongedza zviziviso zvedu zvinoenderana nevateereri chaivo vatinoda kutaura navo. Saka iri sarudzo yakanakisa yausingakwanise kurega kurasikirwa uye kugona kushandisa kune zvako zvakanaka.
- Paunoshandisa kushambadzira senzira yekubhadhara, iwe unongobhadhara chete kumashandisirwo emushandisi, ayo anozokutendera kuti usatambisa mari yako. Uye izvo zvichidaro, kuti mutengo wega wega watinya pane iyi mhando yemadhijitari dhizaini inogona kudhura.
- Iyo inotibvumidza isu kudzora bhajeti yedu, nekuti kana iwe ukatanga kushambadzira pamanethiwoti maeuro mashoma pazuva, ndiyo mhinduro yakakodzera kumakambani madiki nepakati-epakati. Asi zvakare iri sarudzo yakanakisa kumakambani makuru anoisa mamirioni emauro maari.
- Iwe unogona kushandisa akasiyana mafomati, kubva pachiziviso chiri nyore nemavara uye mifananidzo, kune foto gallery, pakati pezvimwe sarudzo zvekushambadzira pasocial network.
- Paunouya kuzoshandisa zvemagariro mapuratifomu kuisa kushambadza, zvinotibvumidza isu kuti tive neruzivo rwuripo kune mushambadzi. Iwe unozogona kuziva ese ako ziviso munguva chaiyo uye iwe unozokwanisa kuvabatanidza ivo nehurongwa hwekudzosera mutengo weiyo mari.
Matipi
Pakati pemazano atinogona kukupa kuti uite kushambadzira pamagariro evanhu tinogona kutumidza zvinotevera:
Tsanangura bhajeti yako uye zvinangwa zvako
Ichi chikonzero nei kushambadzira pamasocial network kunofanirwa kupindura kuchirongwa chauinacho sekambani uye uine maKPI ayo anotendera iwe kuyera kubudirira kwayo. Saka zvakafanira kuti tizvibvunze isu, chii chatinoda kuzadzikisa nekushambadzira pasocial network? Kuti tikwanise kupindura mibvunzo iyi tinofanira kufunga zvinotevera:
- Chinangwa ndechekuti vatigamuchire sechiratidzo uye vawane kupatsanurwa kwazviri zvinoita kuti tiwedzere kuoneka kune huwandu hwevanhu.
- Tinofanira kuziva traffic, kudyidzana, kurodha pasi kwekushandisa, kuburitswa kwemavhidhiyo kuziva nzira yekuwana vangangove vatengi pane aya masocial network.
- Isu tinofanirwa zvakare kufunga nezve mishandirapamwe inotsvaga kugadzira kutengesa kuburikidza nemakatalogu kana kushanya kumabhizinesi, pakati pevamwe, aunogona kunyorera kuti uzviite unozivikanwa.
Tora mukana wekupatsanura
Kuti mushambadziro wekushambadzira ubudirire, zvakakosha kunanga vateereri chaivo. Ndokusaka tichikurudzira kuumba mutengi persona, kana iyo rondedzero yezvinozove yakanaka yako mutengi, zvakadzama sezvaungave nazvo. Zvekuti gare gare iwe unoshandisa segmentation mafirita enetiweki, kuitira kuti iwe uzviite zvienderane neruzhinji kuti iwe unoda kuona kushambadza kwako uye uve nemhedzisiro iri nani.
Shandisa bvunzo dzeA / B
Kana isu tichigadzira kushambadzira kwemasocial network, isu tinofanirwa kuita sarudzo dzakawanda, kubva paruvara rwemufananidzo wechirevo chedu kuenda kune zvinyorwa zvebhatani rekuita. Zvese izvi zvisarudzo zvakakosha kuti ubudirire kushambadza.
Kuti uwane kukwidziridza kushambadza kwako unogona kushandisa bvunzo dzeA / B nekugadzira maviri ma ads akaenzana mune zvese, kunze kwechinhu icho chaunoda kuyedza, kana iwe uchivhura iwe unogona kufananidza mhedzisiro yesarudzo mbiri idzi. Saka nenzira iyi mumuedzo uye kusanganisa zvinhu zvakasiyana iwe unowana chako chakashambadza chinozoita kuti ubate vateereri vauri kutsvaga zvakanyanya.
Kugadzirwa kweAdhi ingori kutanga
Kushambadzira ndicho chikamu chikuru chenzvimbo yako yekudyidzana, ndosaka, chakanakira kunge chiri chekugadzira macampaign anotungamirwa papeji rekumhara uye anotibatsira kupindura kune chinangwa chakatsvakwa.
Muenzaniso unogona kushandiswa mune ino kesi kuendesa data kune vese vashandisi uye kutumira zvakasarudzika zvemukati. Saka zvakakosha kukwidziridza peji redu rekumhara uye apa ndipo paunogona kushandisa iyo A / B bvunzo.
Dzidzisa iwe uye chengeta iwe ufunge nenhau
Iyo shamba yemagariro enhau kushambadzira inzvimbo iyo iwe uine zvakawanda sarudzo kuti uwane, saka kuti uwane zvakazara mazviri, tinokukoka iwe kuti udzidzise munzvimbo ino uye upfuure kupfuura ekutanga maturusi. Saka nenzira imwecheteyo isu tinofanirwa kuziva nezve epuratifomu mapuratifomu kuti tizive shanduko dzavanopa uye vawane zvakazara mazviri.
Tevere, isu tinokusiira iwe vhidhiyo kwavanotiudza isu nezve kushambadzira pamagariro evanhu. Saka isu tinokukoka iwe kuti uzvione sezvo iri yemahara kosi pane Facebook Ads.