Ukuba ufuna ukwazi izibonelelo ze intengiso yemidiya yoluntuSicebisa ukuba uqhubeke ufunda eli nqaku linomdla apho siza kuthetha ngesi sihloko sinomdla. Oko namhlanje kusetyenziswa ngokubanzi njengesixhobo sokufezekisa impumelelo kwiinkampani zethu.
Intengiso kwiiNethiwekhi zeNtlalo
Xa uthetha ngezicwangciso zentengiso yedijithali ezisetyenziswa ziinkampani namhlanje, i intengiso yemidiya yoluntu okanye ikwabizwa ngokuba ziNtengiso zeNtlalo, ukuba sesinye sezixhobo ezisisiseko zokufezekisa ukuphucula kwiinkampani zethu. Kungenxa yokuba namhlanje intengiso inokutshintshelwa kulo naluphi na uhlobo lombutho, ngokwebhajethi yabo kunye neemfuno zabo ezithile.
Kungenxa yoko le nto ubona ukuba iinkampani ziza kuza kule ndawo. Kuba banethuba lokutsala abathengi abanokubakho abazokundwendwela ezi ndawo, ke bazisebenzisa ezi zixhobo ukuze zibonwe ngabantu abaninzi.
Yintoni intengiso kwiiNethiwekhi zeNtlalo?
Ukuthengisa kumanethiwekhi asekuhlaleni kusibonisa uthotho lwezaziso ezirhoxiswa ziimpawu ezithile kubasebenzisi bezonxibelelwano, nokuba zidityaniswe nomxholo weWebhu okanye ngohlobo lomboniso. Uninzi lwexesha ezi ntengiso zilandela iindleko ngokuchofoza okanye kwifomathi ye-CPC, apho umthengisi ehlawula kuphela ukuba umsebenzisi ucofa intengiso.
Iindidi zentengiso
Kuya kufuneka uyazi ukuba kukho iintlobo ezahlukeneyo zentengiso kuxhomekeke kwinethiwekhi yoluntu apho zibekwe khona, siya kuthi sikhankanye amaqonga akhoyo kwaye asebenzise esi sixhobo:
Izikhangiso ze-Facebook
Le yenethiwekhi yoluntu isetyenziswa ngokubanzi kwihlabathi liphela apho ikwasivumela ukuba sinikeze iinkonzo kubathengisi, yiyo loo nto i-Facebook inendawo ebanzi yentengiso. Apho abathengisi banokukhetha okwahlukileyo ukunikezela umxholo wabo okanye ukubonisa imveliso okanye inkonzo kwaye ke bafikelele kwiqela elikhulu labantu.
Iintengiso ze-Instagram
Zombini i-Instagram kunye ne-Facebook zinokhetho olufanayo lwentengiso, ke kulula kakhulu kuthi ukuba sicwangcise amaphulo kuwo omabini amaqonga ngaxeshanye. Kwi-Instagram, amaphulo aneenkcukacha ezithile ukuba kufuneka abe nomxholo obonwayo ngokwaneleyo ukuze asebenze ngcono.
Izikhangiso ze-Twitter
Le yinethiwekhi enqabileyo ekusebenziseni, kodwa iseyindlela ebalaseleyo yokufika kwintengiso. Phakathi kokukhetha okulawulwayo sinokukhankanya:
- Iintengiso zeNtlalo.
- Amaphulo aguqulelwe kwiinjongo ezahlukeneyo.
- Inguquko.
- Kukhokelela.
- Kwaye ukhuphelo lwesicelo.
Izikhangiso ze-YouTube
Ukuba ufuna ukukhuthaza uphawu lweemveliso zakho ngevidiyo, iYouTube lukhetho olufanelekileyo lokubeka intengiso yakho. Ezi fomathi zisetyenzisiweyo ziyafana kakhulu neendawo zemveli, kwaye kwividiyo nganye oyibukeleyo kweli qonga, baya kubeka intengiso.
Iintengiso zeSnapchat
Intengiso onokuyibona kwi-Snapchat ayithandwa kakhulu kwimakethi yaseSpain, ekuvumela ukuba uzame iintengiso zakho ngaphandle kokukhathazeka ngokhuphiswano. Intengiso kule nethiwekhi yoluntu yeyokuvelisa izinto ezintsha, onokusebenzisa kuzo iindlela ezinonxibelelwano ezinje ngeeLense ezixhasiweyo kunye neeGeofilters ezixhasiweyo.
Iintengiso zePinterest
Le nethiwekhi yoluntu inoxanduva lokuveza izinto zentengiso kuluntu, ezinxulumene nemitshato, ukupheka, ifashoni, phakathi kwabanye. Ke inokuba lithuba elihle ukuba abathengi bakho banokubakho kula macandelo akhankanywe apha ngasentla.
Iintengiso ze-LinkedIn
Ukuba inkampani osebenza kuyo izinikele kwi-B2B okanye ijolise ukufikelela kubaphulaphuli abanobuchule. Le yindawo efanelekileyo yokunxibelelana kwinqanaba lobuchule, kunye nokudibana neenkampani ezineemfuno zeengcali eziqeqeshwe kwindawo ethile.
Ukuba ufuna ukufunda indlela yokufaka iifoto kwi-pc yakho ukuya kwi-Instagram, siya kukushiya le khonkco ilandelayo Ngenisa iifoto ezininzi kwi-Instagram ukusuka kwiPC.
Izibonelelo zentengiso kwinethiwekhi yoluntu
Phakathi kwezibonelelo esinokuthi sikhankanye ukuzenza intengiso yemidiya yoluntu Siyakwazi ukukhankanya oku kulandelayo:
- Ukuthengisa kuthungelwano lwentlalo kukuvumela ukuba wandise ukubonakala kwakho, kuba ii-algorithms zonxibelelwano ezinje nge-Facebook, zisivumela ukuba sifikelele kubasebenzisi abaninzi ngendlela ehleliweyo. Kodwa ngendlela efanayo, ukuba kunokwenzeka ukuba ubekhona kule nethiwekhi ngaphandle kokurhoxisa, nangona iyinkqubo ende, kodwa ukuba ufuna ukufikelela kubantu abaninzi, iintengiso kuFacebook lolunye lwezona ndlela unokukhetha kuzo iakhawunti.
- Unokufikelela kubabukeli ngokubanzi ngentengiso kwiinethiwekhi, kuba uninzi lwabantu abanokufikelela kwi-intanethi basebenzisa iinethiwekhi zentlalo kubomi babo bemihla ngemihla.
- Ngenxa yokuba uninzi lwabasebenzisi abalawula uthungelwano lwasentlalweni bachitha ixesha elithile kuzo, izibhengezo zezona ndlela zibalaseleyo zokufikelela kwaba baphulaphuli batsha.
- Ngonxibelelwano lwasentlalweni kunzima ukungazi isixa esikhulu sedatha evela kubasebenzisi bayo, ke kunokwenzeka ukuba siya kuthi sijolise kwizaziso zethu ngokwasesidlangalaleni esithile esifuna ukunxibelelana naso. Ke lukhetho oluhle kakhulu ukuba awungekhe uyeke ukuphulukana nokubanakho ukusebenzisa izibonelelo zakho.
- Xa usebenzisa intengiso njengendlela yokuhlawula, uya kuhlawula kuphela ukucofa komsebenzisi, okuya kukuvumela ukuba ungachithi utyalo-mali lwakho. Kwaye ukongeza, ukuba iindleko ngokunqakraza kolu hlobo lwezakhiwo zedijithali zinokubiza kakhulu.
- Isivumela ukuba silawule uhlahlo-lwabiwo mali, kuba ukuba uqala ukubhengeza kuthungelwano ngee-euro ezimbalwa ngosuku, sisisombululo esifanelekileyo kwiinkampani ezincinci neziphakathi. Kodwa lukhetho oluhle kakhulu kwiinkampani ezinkulu ezityala izigidi zeerandi kuzo.
- Ungasebenzisa iintlobo ezahlukeneyo zeefomathi, ukusuka kwisaziso esilula ngombhalo kunye nemifanekiso, kwigalari yezithombe, phakathi kwezinye iindlela zokubhengeza kwinethiwekhi yoluntu.
- Xa usiza ukusebenzisa amaqonga eendaba ezentlalo ukubeka iintengiso, iya kusivumela ukuba sibe nolwazi olufumanekayo kumthengisi. Uyakwazi ukuzazi zonke izaziso zakho ngexesha lokwenyani kwaye uya kuba nakho ukuzidibanisa nesicwangciso sokubuyisa iindleko zotyalo-mali.
Iingcebiso
Phakathi kweengcebiso esinokukunika ukuba uzenze intengiso yemidiya yoluntu singabala oku kulandelayo:
Chaza uhlahlo-lwabiwo mali kunye neenjongo zakho
Kungenxa yoko le nto iintengiso kwinethiwekhi yoluntu kufuneka ziphendule kwisicwangciso onaso njengenkampani kwaye unee-KPI ezikuvumela ukuba ulinganise impumelelo yayo. Ke kuyimfuneko ukuba sizibuze oku: Sifuna ukufezekisa ntoni ngentengiso kwiinethiwekhi zentlalo? Ukuze siphendule le mibuzo kufuneka sithathele ingqalelo oku kulandelayo:
- Injongo kukuba basamkele njengophawu kwaye bafumane ukungafani kwayo okusenza sibonakale ngakumbi kwinani elikhulu labantu.
- Kuya kufuneka sazi ukugcwala kwabantu, ukusebenzisana, ukhuphelo lwesicelo, ukudlala ividiyo ukuze sazi ukuba singabafumana njani abaxhasi kwezi nethiwekhi.
- Kuya kufuneka sithathele ingqalelo namaphulo afuna ukuthengisa ngentengiso kwiikhathalogu okanye ngokundwendwela amashishini, phakathi kwezinye izinto, onokuthi ufake isicelo sokwazisa ngazo.
Thatha ithuba lokwahlulahlula
Ukuze umkhankaso wentengiso uphumelele, kubalulekile ukuba ujolise kubaphulaphuli abafanelekileyo. Kungenxa yoko le nto sicebisa ukuba wenze umthengi persona, okanye inkcazo yokuba umthengi ofanelekileyo uya kuba yintoni, ngokweenkcukacha njengoko unakho. Ukuze kamva usebenzise izihluzi zesahlulo senethiwekhi, ukuze uzenze zihambelane noluntu ukuba ufuna ukubona iintengiso zakho kwaye ube neziphumo ezingcono.
Sebenzisa uvavanyo lwe-A / B
Xa sisenza intengiso yenethiwekhi yoluntu, kufuneka senze izigqibo ezininzi, ukusuka kumbala womfanekiso wentengiso yethu ukuya kwisicatshulwa seqhosha lesenzo. Zonke ezi zigqibo zibalulekile kwimpumelelo yentengiso.
Ukuze ukwazi ukwandisa iintengiso zakho ungasebenzisa iimvavanyo ze-A / B ngokwenza iintengiso ezimbini ezifanayo kuyo yonke into, ngaphandle kwento ofuna ukuyivavanya, xa uyimilisela uya kuba nakho ukuthelekisa iziphumo zazo zombini iindlela. Yiyo ke le ndlela kuvavanyo nokudibanisa izinto ezahlukeneyo uza kufumana intengiso yakho egqibeleleyo eya kuthi ikwenze ubambe abaphulaphuli obakhangele kangaka.
Ukudalwa kwentengiso sisiqalo nje
Intengiso yeyona ndawo iphambili kuthungelwano lwakho lwentlalo, yiyo loo nto, eyona nto ibalulekileyo iya kuba kukwakha imikhankaso ejolise kwiphepha lokufika kwaye isinceda siphendule kwinjongo esiyifunayo.
Umzekelo onokusetyenziswa kule meko kukuhambisa idatha kubo bonke abasebenzisi kunye nokuthumela umxholo okhethekileyo. Ke kubalulekile ukwandisa iphepha lethu lokufika kwaye kulapho unokusebenzisa khona iimvavanyo ze-A / B.
Qeqesha wena kwaye ugcine unolwazi ngeendaba
Intsimi yentengiso yemidiya yoluntu yindawo apho unokukhetha khona okuninzi onokukufumanisa, ukuze ufumane okuninzi kuyo, siyakumema ukuba uqeqeshe kule ndawo kwaye ugqithe ngaphaya kwezixhobo ezisisiseko. Ke ngendlela efanayo kufuneka sazi amaqonga entengiso ukuze sazi utshintsho abalunikayo kwaye bafumane okungcono kulo.
Okulandelayo, siza kukushiya ividiyo apho basixelela khona malunga intengiso yemidiya yoluntu. Ke siyakumema ukuba uyibone njengekhosi yasimahla kwiiNtengiso zikaFacebook.