Ngenxa yenyani yokuba intengiso igcwele kakhulu ngentengiso kunye neentengiso ezahlukeneyo, kule mihla abantu bafuna iindlela ezintsha zokufikelela kubathengi babo, kuba kufuneka bazi Yintoni uMxholo oPhawulweyo kwaye isetyenziswa njani ukuhambisa iimveliso zakho? kwaye wenze iindaba ezilungileyo.
Umxholo onophawu. Yazi umxholo wayo kunye neminye imizekelo
Yintoni umxholo onophawu?
Yindlela yokuthengisa esetyenziselwa ukwenza imixholo eyahlukeneyo enxulumene nophawu oluthile, oluvumela uphawu ukuba lunxibelelane nabathengi. Ngamanye amagama, yimpendulo esebenzayo kwimarike esele igcwele, kuba abasebenzisi abaninzi bayachaphazeleka ziintengiso ezahlukeneyo kunye nolwazi olufikelela kubo ngalo lonke ixesha.
Ngesi sizathu, iibrand kufuneka zikhangele iindlela ezahlukeneyo zokunxibelelana nabasebenzisi bazo kwaye ke ngoko zibenakho ukubazisela eyona nto inokubakho yoyilo kwaye bagqithise amaxabiso amelwe ziimpawu zabo. Kungenxa yoko le nto kweli nqaku siza kukufundisa Yintoni uMxholo oPhawulweyo yenzelwe ntoni?
Iimpawu zoMxholo weBrown
Ukuchaza ngcono Yintoni umxholo onophawu? Siza kukhankanya ezinye zeempawu eziboniswa yile ndlela yokuthengisa.
Gqamisa amaxabiso ebhrendi, hayi iimveliso kunye neenkonzo
Isekwe kwiimpawu ezinophawu lwentengiso ngaphezulu kweempawu ezithile zesithembiso kwaye oku akunanto yakwenza nobuntu bayo, nangona inokuba nefomathi yendawo kwividiyo zakudala.
Ifuna ukuba uphawu luqaphele kwaye luvelise incoko
Eyona nto ibaluleke kakhulu kukuba umxholo uvelisa ifuthe elikhulu kubaphulaphuli kwaye kunentetho eninzi malunga nophawu, kuba ngale ndlela inikwa uluntu kufuneka yonyuse ukuthengisa kwaye olo hlobo lungaziwa nangakumbi.
Ke ngoko, amaqhosha okulinganisa impumelelo yesenzo esithile agxile ekwenzeni uphawu lubonakale, lwenza ukubetha kunye nokubangela izigidi zokukhankanywa kunye nokwandisa ixesha ngalinye. Unokufunda malunga ne Ukupapashwa kwe-Intanethi.
Inika ixabiso elongeziweyo lomsebenzisi
Bekusoloko kukholelwa ukuba intengiso lixabiso lokuhlawula ukuze usebenzise umxholo wethu, nangona kunjalo, umxholo onophawu ufuna ukunika enye inkolelo kule nkolelo ngokunceda umxholo ubenomtsalane ngakumbi kwaye abasebenzisi bafuna ukuwudla . Ke ngoko, esi sicwangciso-nkqubo sentengiso ngokubanzi songeza ixabiso kuwe ngohlobo lokuzonwabisa, ukutsala umdla wabathengi ngokufanelekileyo ngakumbi.
Ibango kwiimvakalelo
Sebenzisa iimvakalelo zabantu abangabathengi bemveliso okanye uphawu lusetyenziselwe ukukholisa ukusukela ngexesha lika-Aristotle kwaye namhlanje isisibonelelo esisebenzayo sokuthengisa uphawu.
Uhlobo lwemveliso alufuni ukubonisa naluphi na uhlobo lwempikiswano enengqiqo malunga nokuba loluphi uphawu olungcono kunolunye, kodwa lifuna ukufikelela kubaphulaphuli ngokusondeleyo, ukufikelela kwiimvakalelo zabo ukuze umthengi athande uphawu oluthile.
Sebenzisa ukubalisa amabali
Into efunwayo ngolu hlobo lwesicwangciso kukuxelela ibali kumbukeli olimele ngokuthembeka uphawu, ukudala abalinganiswa abaphambili, ukuqala kwebali, ingxaki kunye nesiphumo.
Yenza iifomathi ezahlukeneyo kunye namajelo osasazo
Esi sicwangciso-qhinga sinika umbono ohluka-hlukeneyo kuba ulungelelaniswe neentetho ezahlukeneyo ezinje ngomxholo kwiividiyo, iipodcasts, iifomati zonxibelelwano, iikopi, iminyhadala, imidlalo yevidiyo okanye ungenza indibaniselwano yemixholo eyahlukeneyo yokwazisa ngembali yayo, uphawu. Kukho iindlela ezahlukeneyo zokusasaza intengiso yakho, ezinje ngezonxibelelwano, usetyenziso kunye namaphepha eWebhu.
Yintoni engenawo uphawu lomxholo
Sele sichazile kwicandelo elidlulileyo Yintoni umxholo onophawu? ngoku siza kukuxelela into engeyiyo. Namhlanje le ndlela yokuthengisa ayaziwa kakhulu kwaye abantu abaninzi bahlala beyibhidanisa nezinye iindlela ezinokunxulumana kodwa zingezizo iiBrown Brand.
Siza kukubonisa ukuba yintoni umahluko obu buchwephesha bunayo ngentengiso yesiqhelo, ukubekwa kwemveliso kunye nentengiso yomxholo. Masibone umohluko phakathi kwabo:
Umahluko ngentengiso eqhelekileyo
- Ayijongi ingqalelo kwiimveliso nakwiinkonzo: Iimveliso zinokuvela kuMxholo oNophawu kodwa abajongi kuzo okanye bathethe ngazo ngqo, nangona kunjalo, umxholo ujolise ngakumbi kumaxabiso abambekayo nakwi ibali.
- Ayisiyo indlela yokungenelela: Iifomathi zedijithali ezinje ngeebhanile kunye nezinto ezivelelayo zinezixhobo "zokuzingela" umsebenzisi ukuba anikele ngexesha lakhe kunye nayo yonke ingqalelo yakhe kwintengiso, kodwa umbono wale ndlela kukufuna ukuba umsebenzisi ayisebenzise ngokuzithandela kwi-brand yakho hayi ngenxa yemveliso uqobo.
Umahluko ngokubekwa kwemveliso
- Ukubekwa kwemveliso kucacile kuba kwisenzo esiphakathi kobu buchule imveliso ibonakala ngokucacileyo, kodwa kumxholo onophawu oku ayisiyomfuneko esisinyanzelo.
- Kukwenziwa nje, kuthintelwe ukubakho kodwa ulawulo lwento eyenzeka ngeenxa zonke ibanjwe ngabadali bezinto eziphambili ezinje ngemovie okanye uthotho hayi uphawu ngokwalo.
- Ayisebenzisi ukubaliswa kwamabali, oko kukuthi, ibali eliphambili alinxibelelananga nemveliso okanye uphawu, nangona kunjalo, umxholo weli brand uhlala ubhekisa kwixabiso elinalo.
Umahluko ngentengiso yomxholo
Kule meko sifumana umbono obanzi ngakumbi kunesibini esidlulileyo, kuba umxholo wentengiso sisicwangciso esibandakanya naliphi na inani lomxholo owenziwe ngophawu, ngelixa umxholo onophawu uquka uhlobo lomxholo wekhonkrithi.
Ngaphakathi kwesi sicwangciso uninzi lweentlobo zomxholo ofanelekileyo, njengomzekelo, singakhankanya izikhokelo ezifundisayo, iividiyo zokufundisa okanye ezinye ubungqina, ezingathathelwa ngqalelo njengesiqulatho seBrand.
Izibonelelo zoMxholo weBhranti yeempawu
- Umxholo ophawulweyo awungeneleli kodwa ufuna ukutsala umdla wendalo kwaye ubenze bafune ukwazi uphawu lwakho nangakumbi. Konke oku kwenzeka kuba kwi-digital propaganda yedijithali, eyona nto ibalulekileyo zizibhengezo kwaye zenza kube nzima ukutyelela iwebhusayithi kwaye iya isala ukwaliwa ngabasebenzisi.
- Yenza unxibelelwano lweemvakalelo kunye nophawu, apho owona mxholo ubalisayo ngamabali anokuhambisa abaphulaphuli kunye nabasebenzisi. Ngokwenza unxibelelwano ngebali elifikelela kwiimvakalelo zomsebenzisi, liya kudityaniswa negama, elenza ukuba bahlale belikhumbula ixesha elide.
- Inika iifomathi ezinokwabelwana ngazo nezinokuba nomtsalane kubasebenzisi, zinokusasazwa kwiinethiwekhi zentlalo. Ndiyabulela koku, abasebenzisi banokwabelana ngamaxesha amaninzi kwaye benze isiphumo se "snowball", esenza ukuba uphawu lukhule kwaye lwaziwe.
- Kuyanceda ukuphucula ukubekwa kwebrendi, kuba ayikhawulelwanga ekuphindaphindeni isilogeni kodwa kunokuba ibalise ibali elimele amaxabiso ofuna ukudibanisa negama lakho. Ke, ngaphakathi kwezingqondo zabasebenzisi i-positivism kunye neempawu zorhwebo esifuna ukuba basoloko bekhumbula zibhalisiwe.
- Umxholo wophawu lwentengiso ufuna ukucaphukisa iimpendulo ezahlukeneyo kubo bonke abasebenzisi bawo, hayi kuphela ukuba ungasetyenziswa ngendlela eyenzekileyo njengoko kusenzeka kwintengiso yesiko. Ngale nto, abaphulaphuli bazibandakanya negama ngokunzulu kwaye ekuhambeni kwexesha liyinxalenye yesazisi somthengi.
- Inceda ukukhuthaza ukubhaliswa kunye nezikhokelo, kuba inxulunyaniswa nokwenza isaziso somfanekiso, usebenzisa iphulo lomxholo obalaseleyo kwaye inokunceda ekutsaleni inani elikhulu lotyelelo kwiwebhusayithi yolu hlobo kwaye ungaqala ukutsala abasebenzisi bakho kuguquko.
Kutheni usenza umxholo onophawu?
Sinokukuxelela izizathu ezibini ezisisiseko zokuba kutheni ungasebenzisa umxholo weBrazil njengokhetho lwakho lokuqala kweyona ndlela isebenzayo yokuthengisa:
- Ngenxa yokuba imakethi igcwele kakhulu ngolwazi kunye neentengiso ezahlukeneyo, abasebenzisi okanye abathengi be brand banokhetho oluninzi abanokukhetha kulo, ukudala isiphithiphithi nokungathembani. Kodwa ngesiqulatho seBrowning ungasebenzisa iimvakalelo zabo ukuze bazive bachongiwe kunye nophawu lwakho kwaye babhenele kulo ngaphandle koloyiko.
- Kuyanceda ukuba wazi ukuba zeziphi iimfuno zokwenyani zomthengi wakho, kuba ngokufumanisa iingxaki zabathengi bakho unokufumana ukukhula kubuchule bokuthengisa kunye nokuthengisa.
Singakunika umzekelo wenkampani yemveliso, apho ichonge iimfuno zabathengi bayo kwaye yenza isicwangciso esikhokelwayo sizama ngazo zonke izivamvo, oko kukuthi, le nkampani inikezela abathengi bayo ukungcamla, iindibano zocweyo, ukudibana nezinye iimveliso zohlobo yiyo ke loo nto itsalela ingqalelo yabo kwiimvakalelo kwaye ibabeka ngokuhamba okungafaniyo.
Unokuba nomdla kwinqaku elilandelayo malunga nezinye Iindlela zokuthengisa ezikwi-Intanethi ezisebenza ngokwenene Apho uya kuba nakho ukwazi okwahlukileyo kuMxholo oPhawulweyo.
Imizekelo yokuBonisa uphawu
Popeye
Ewe, comiquita ephezulu kaPopeye, edume ngeminyaka yee-1930, yindalo yeCandelo labavelisi besipinatshi baseMelika, kuba le nkampani ifuna ukonyusa ukusetyenziswa kwesipinatshi kubantwana abakhuthaza umxholo wayo we-iron, ngenxa yesi sizathu bagqiba kwelokuba benze umlinganiswa obonakalisa izibonelelo zesipinatshi ekukhuleni kwabantwana, apho imbali ibonisa ukuba ngokutya isipinatshi uyaqina kwaye angazoyisa iintshaba zakhe.
IRED bull
Ngokunokwenzeka olu hlobo lwesiselo samandla ngumzekelo ocacileyo woMxholo weBrown namhlanje, kuba ukuthengisa kwayo kugxile ekwenzeni amabali ukukhuthaza amaxabiso entengiso, anjengemidlalo.
coca Cola
I-brand ye-cola edume kakhulu kwihlabathi ijolisa ingqalelo kwixabiso elithandwa kakhulu kubo bonke abantu, ulonwabo. Ngaphakathi kwindalo iphela enjengeCoca-Cola kukho imizekelo emininzi yesiqulatho esiNophawu njengoko siza kuchaza apha ngezantsi:
- Amagama eetoti zawo avusa umoya wabathengi. Iikani ezinamagama, isicwangciso esivusa umoya wokuqokelela wabathengi kwaye siphumelele kwizigidi zokukhankanywa kunxibelelwano lwasentlalweni nakumajelo eendaba.
- Amanye amaphephancwadi athambileyo afana Uhambo Guqula iwebhusayithi yakho ibe ngumboniso wamaxabiso ebhrendi.
- Iintengiso zineentsapho ezisebenzisa isiselo esihlaziyayo, apho amanye amalungu osapho abonisa ukuba bonwabile kakhulu xa besela njengeCoca-Cola.
- Intengiso malunga neentsapho, apho abantwana abavela kwiintsapho ezingaqhelekanga babuza abazali babo imibuzo ukuze bagqibe ekubeni bonwabile kunye nabo.
Imfihlelo yaseVictoria
Olu luphawu lwe-lingerie oludumileyo e-United States, ke sele ukhe weva ngayo kwaye luphawu apho inika umzekelo obalaseleyo wokusebenzisa iminyhadala ukunyusa uphawu lwakho.
Unyaka nonyaka le nkampani yenza umboniso weengelosi ezidumileyo zaseVictoria Scret, ezivelisa ulindelo olukhulu kwaye zibekwe kumaqweqwe amaninzi. Yinto entle kwinkcubeko edumileyo yeli lizwe, apho iinyanga zihamba kwaye abantu abonwabela le parade bayaqhubeka nokubeka izimvo kuyo ngokuqhubekayo kwaye bacinge ukuba zeziphi iimodeli eziza kukhethwa luphawu kule parade, ngakumbi, kunyaka olandelayo.
indlu
Olu hlobo lwezixhobo zasendlini ngo-2012, luthathe isigqibo sokubhengeza iimveliso zalo ngokwahlukileyo, lwayeka ukubhengeza oomatshini bokuhlamba iimpahla, izitya zokuhlamba izitya, njl. uqhagamshelo lweemvakalelo phakathi kwabasebenzi bakho kunye nenkampani.
Ifomathi yayilula njengoko yayisebenza, kuba kwiividiyo zabo, abasebenzi abenza ezo mveliso babehlala besithi "Enkosi ngokusikhetha", kodwa hayi ngaphambi kokuba bazazise kwaye bathethe ixesha labo ngaphakathi kwenkampani.
Apha sikushiya ividiyo ukuze uqonde ngcono Yintoni umxholo onophawu? kwaye isetyenziswa njani ukwenza isicwangciso sentengiso.