Ungakwenza kanjani ukuhlaziywa kwe-SWOT kahle?

Funda Ungakwenza kanjani ukuhlaziywa kwe-SWOT? Kubalulekile ukuthola ukuthi sinjani isimo somuntu noma senkampani futhi kususelwa kulokho ukuze ukwazi ukuphakamisa amasu ahlukene wokuthola impumelelo. Kulesi sihloko sizokufundisa ukuthi ungalisebenzisa kanjani leli thuluzi.

Ungakwenza kanjani ukuhlaziywa kwe-SWOT kwabantu noma izinkampani?

Ngaphambi kokuchaza Ungakwenza kanjani ukuhlaziywa kwe-SWOT? Sizokhombisa eminye imiqondo edlule ukuze ukwazi ukuqonda kangcono ukuthi le matrix imayelana nani, esebenza njengesibonisi sokunquma ukuthi yimaphi amasu okufanele awalandele enkampanini yakho noma kumuntu othile.

I-matrix ye-SWOT yaziwa nangokuthi ukuhlaziywa kwe-SWOT, SWOT noma i-SWOT ngamagama ayo esiNgisini futhi iyithuluzi elisetshenziselwa ukuhlola amasu ahlukene enkampanini, kubantu noma kolunye uhlobo lomkhiqizo ofuna ukuwenza noma ukuwenza.

Igama layo yisifinyezo samagama alandelayo: Ubuthakathaka, Izinsongo, Amandla Namathuba. I- izici zangaphakathi enkampanini noma kumuntu okwenziwa kuye lokhu kuhlaziywa, bagqama ngamandla kanye nobuthakathaka, ngoba bakha noma bachitha inani elifanayo, kufaka amakhono, izinsizakusebenza, izimpahla, njll.

Mayelana namathuba nezinsongo, babhekisa ku- izici zangaphandle Ngoba yizo ezingaphandle kokulawulwa yinkampani, zifaka ukuncintisana, ezombusazwe, ezenhlalo, ezamasiko, ezomthetho noma ezomnotho, kanye nenani labantu, njll.

Lokhu kuhlaziywa kubalulekile ukuthola ukuthi isimo senkampani ethile noma iphrojekthi ethile futhi sisekelwe ekuxilongweni okutholakele, ukuze sikwazi ukuphakamisa isu okufanele lilandelwe ukuletha leyo projekthi empumelelweni.

Uzozibuza Ungakwenza kanjani ukuhlaziywa kwe-SWOT? Futhi sizokutshela ukuthi le nqubo ilula kakhulu, ngoba kuma-quadrants amane ngakunye akha isici ngasinye, uhlu kufanele lwenziwe ngazo zonke izici ezithathwa njengezingaphakathi kwesigaba ngasinye. Ngemuva kwalokho, babelwa isisindo noma amaphuzu, konke kuncike kokuhamba phambili kwenkampani, umuntu noma inhlangano ehlolwayo.

Isici esibaluleke kakhulu se-matrix ye-SWOT yilokho okuvezwa yileli thuluzi, okungukuthi, okubaluleke kakhulu ukuhlaziywa okwenziwa ukufinyelela iziphetho ezifanele ezinikezwe yileli thuluzi. Ngemuva kokufunda le ndatshana, ungahle ube nentshisekelo yokwazi Kuyini ukufinyelela okukude.

I-matrix ye-SWOT, iyini?

I-matrix Yobuthakathaka, Usongo, Amandla Namathuba, eyaziwa kangcono njenge-SWOT, SWOT noma i-matrix ye-SWOT, ithuluzi elisetshenziselwa ukwenza ukuhlaziywa enkampanini noma kuphrojekthi lapho izimo zihlolwa ukwenza noma yimuphi umsebenzi futhi ezingavimba imisebenzi ukufeza izinhloso. Lapho kwenziwa lokhu kuhlaziywa, uhlelo lwamasu lungenziwa lapho luvumela ukwenziwa kwesimo sento esihlaziyiweyo.

Ukuba lula kwalokhu kuhlaziywa kwenze ukuthi kudume kwezinye izinkampani, iminyango, ohulumeni, abantu, njll. Kepha noma kunjalo, kukhona labo abayihlambalazayo ngokuthembela kwayo ekwenzeni izinqumo ezizimele futhi ngoba babheka ukuthi ayihlinzeki ngezizathu ezidingekayo zokuphokophela kwayo njengezinyathelo zikakhonkolo, amanani ezinombolo, njll.

Leli qhinga lenziwa ngumxhumanisi u-Alabert S. Humphey ngawo-XNUMX ngenxa yocwaningo ayelwenza ngaleso sikhathi. Ucwaningo luzamile ukudweba i-matrix lapho amandla, amathuba, ubuthakathaka nezinsongo zesikhungo esithile, inkampani noma iphrojekthi echaziwe ibhekwe. Lo mxhumanisi unqume la macebo amane ngokuwacabanga kanjena:

Amandla

Amandla avumela ukushayela izici zangaphakathi zebhizinisi, kusiza ukuqedela izinhloso ezibekiwe. Amandla ahlukaniswa njengezici zangaphakathi inhlangano enazo, lapho izinto zangaphandle zingangeneleli, njengezinsizakusebenza nokuqeqeshwa, amakhono okuzivumelanisa, phakathi kokunye.

Amathuba

Yimicimbi yangaphandle yebhizinisi esetshenziselwa ukwenzelela umnikazi wenkampani futhi ngaleyo ndlela ivumele ukukhula kwayo. Lezi zinto kufanele zibonwe yinhlangano noma inkampani futhi ngenxa yalokho zibe nokuncintisana okudingekayo kwezinye izinkampani noma amabhizinisi.

Ukubuthakathaka

Lesi sigaba singezici zangaphakathi zenkampani ezingakuvumeli ukukhula kahle kwebhizinisi noma intuthuko ngoba ziphazamisa ukufezeka kwazo zonke izinhloso ezibekelwe impumelelo yenkampani. Njengesibonelo, singasho ukungabi bikho kwezinsizakusebenza ezahlukahlukene, amakhono namasu wokukwazi ukufeza izinhloso ezihlongozwayo.

Izinsongo

Lezi zinto kuvamise ukuba yizinto umnikazi wenhlangano angakwazi ukuzilawula ngoba nazo zithathwa njengezinto zangaphandle ezingakuvumeli ukufezeka kwezinjongo ezihlongozwayo. Isibonelo saleli cala umncintiswano.

Ukuhlaziywa kwe-SWOT kwenzelwe ini?

Isizathu esikhulu sokusebenzisa leli qhinga ukubheka isimo samanje senhlangano, umuntu noma umkhiqizo ukuze kuhlanganiswe uhlelo lwamasu lapho kwenziwa khona izinqumo ezinhle kakhulu zokwakhiwa kwezinhloso ezibekwe yinkampani noma ngumuntu.

Ngalokhu kuhlaziywa uzokwazi ukunquma ngaphakathi kwenkampani yakho ukuthi yiziphi izimfanelo okufanele uzigqamise ukuthola inzuzo kunabancintisana nabo futhi okuyizinto okufanele uzithuthukise ukufeza izinhloso. Leli thuluzi lingakusiza wenze izinqumo maqondana nalokhu:

• Ukufunwa kwezixazululo zezinkinga ezahlukahlukene
• Hlukanisa izithiyo ezahlukahlukene ezivimbela ukufinyelela ezinhlosweni ezisunguliwe.
• Yenza izinqumo maqondana nesiqondiso okufanele usithathe ngempumelelo.
• Khombisa amathuba nokulinganiselwa ukuze ukwazi ukuguqula noma isiphi isenzo.

Ngokufingqa, singasho ukuthi i-matrix ye-SWOT isivumela ukuthi sazi ukuthi isebenza kanjani inkampani futhi senze ngokufanele uma iqinisekisa ukuthi kwenziwa amasu amaningi ukuze kuzuzwe isikhundla esihle kakhulu emncintiswaneni.

Ukusetshenziswa kwe-matrix ye-SWOT

Le matrix inezinzuzo eziningi kunoma iyiphi inkampani noma inhlangano, ngoba ivumela ukwazi ukushiyeka enakho nalapho ibakhomba ukuthi bakwazi ukubheka izixazululo ezisiza inkampani ukuba ichume.

Ukusetshenziswa okuyinhloko kwaleli su okulandelayo:

• Linganisa zonke izimo lapho inkampani noma iphrojekthi itholakala lapho.
• Ikuvumela ukuthi wakhe amasu okuhlala ngaphakathi kwezikhundla eziphezulu zomncintiswano.
• Iqokomisa izici ezivelele zenhlangano futhi ithuthukise ukukhubazeka noma ubuthakathaka obutholakele ngenkathi kwenziwa le matrix.
• Kuyasiza ukuchaza izici zangaphakathi nezangaphandle ukuvumela ukusebenza okuhle kwenkampani.

Izinhlobo ze-SWOT matrix

Yize sixoxe nge-matrix ye-SWOT kuphela ngamaphrojekthi nezinkampani, kunezinhlobo ezahlukahlukene, siqokomisa ukuhlaziywa kwe-SWOT okusetshenziswe kakhulu:

• Inkampani: Lokhu kuhlaziywa kusetshenziswa kakhulu kuzo zonke izikole zokumaketha nakunoma yiliphi ibhizinisi. Kamuva sizokukhombisa izibonelo ezithile zokuthi leli thuluzi lisetshenziswa kanjani enkampanini.
• Umuntu siqu: Eminyakeni yamuva nje, lokhu kuhlaziywa kusetshenzisiwe ngenxa yokukhula okukhulu kwemikhiqizo yomuntu siqu namabhizinisi. Nsuku zonke kubaluleke kakhulu ukusebenzisana nomkhiqizo womuntu siqu wanoma ngubani ngoba sisesikhathini lapho abasebenzi bengasaqashwa ngesihloko sabo kepha ngokwamandla abo. Ngalesi sizathu, kubalulekile ukuthuthukisa uhlobo lomuntu ngamunye futhi ngaleli thuluzi ungabona ubuthakathaka namandla abo.
• Ukumaketha kwedijithali: Ukwenza uhlelo lokumaketha lwedijithali kubalulekile ukwenza lokhu kuhlaziywa ukuze ukhethe amasu amahle kakhulu ahlobene nocwaningo olwenziwe ngalesi sigaba. Ngenxa yalokhu, kubalulekile ukuthi sihlaziye kusuka ku-matrix ye-SWOT ukuthi yimaphi amasu angathathwa ukuhlaziya isimo sokuncintisana sebhizinisi.

Kamuva sizokukhombisa izibonelo ezithile ze- Ungakwenza kanjani ukuhlaziywa kwe-SWOT? ngeqembu ngalinye kulawa.

Ungakwenza kanjani ukuhlaziywa kwe-SWOT?

Uma ufuna ukwenza ukuhlaziywa kwe-SWOT kwenkampani noma ibhizinisi, kufanele ucabangele lezi zinyathelo ezilandelayo:

1. Okokuqala kufanele wakhe iphrofayili yenkampani, kufanele uchaze ukusebenza kwenkampani nokuthi ngubani amakhasimende ayivamise ukuyenza, ngoba lokhu kusiza ukunaka ukuthi yiziphi izinto zangaphakathi nezangaphandle eziyithintayo. Uma inkampani inkulu, ukuhlaziywa kufanele kwenziwe ngokuzimela kwendawo ngayinye, ulayini womkhiqizo noma imikhiqizo, ukuthola umthelela owenziwa yilowo nalowo enkampanini.
2. Kufanele unqume inhloso enkulu okwenziwa ngayo ukuhlaziywa. Uma kunenhloso ecacile, kulula kakhulu ukuthola zonke izakhi zokwenza lokhu kuhlaziywa.
3. Isinyathelo esilandelayo ukudala i-2 × 2 matrix lapho isigaba ngasinye salo mdwebo sizoba lapho zonke izinto ezihambisana nesakhiwo ngasinye somdwebo zizobekwa khona, okungukuthi, kufanele wakhe uhlu lobuthakathaka, elinye libe namandla, enye yezinsongo futhi ekugcineni enye yamathuba.
4. Kamuva ufunde zonke lezi zinto bese unquma ukuthi yini ezokuba isu elihle kakhulu ukulungisa noma ukuqinisa lezi zimfanelo inkampani yakho enazo.

Ngezansi sizokubuza imibuzo ethile engakusiza ukukhomba izingxenye zokwenza i-SWOT matrix.

Amandla

Yizo zonke lezo zimfanelo ezisiza ukuba nethuba elihle lokuncintisana. Ukuzibona sizokunikeza imibuzo ethile:

• Yenzani inkampani ethathwa njengomsebenzi omuhle ngokukhethekile?
• Yiziphi izinzuzo esinazo kunezinye izinkampani?
• Zingaki futhi yiziphi izinsiza kusebenza abanazo?
• Yimaphi amandla akhomba abasebenzi namakhasimende ahamba phambili?

Ukubuthakathaka

Yizinto ezibeka inkampani engcupheni. Nansi indlela yokubakhomba:

• Senzani njengamanje futhi singathuthukisa kanjani?
• Hlobo luni lwezikhalazo nokugxekwa inkampani ehlala ikuthola?
• Kukuyiphi indawo esisengozini kakhulu kuyo?

Amathuba

Yizo zonke izikhala eziphakathi kwemakethe ezinganakiwe futhi ezingaba wusizo olukhulu ukwenza ngcono izimo zenkampani.

• Yimaphi amathuba esiwaziyo kodwa esingakwazanga ukuwasebenzisa?
• Singasebenzisa izindlela ezintsha ukuthola inzuzo yokuncintisana?

Kufanele ucabangele ukuthi ngabe inkampani yakho inesikhundla esithile ukuze bakwazi ukuhlasela la mathuba besebenzisa ukuhlaziywa kwamandla nobuthakathaka babo.

Izinsongo

Lezi zimo zinqunywa ukungafani okungafani okukhona emakethe, imithethonqubo uhulumeni ayenzayo maqondana namanani entengo noma ezinye izinto zokuqashelwa komkhiqizo noma ukuthi umphakathi ulibona kanjani ibhizinisi lakho. Ngakho-ke, kufanele uyicabangele le mibuzo ukuze wenze ukuhlaziywa kwakho:

• Yiziphi izinto ezikhona zangaphandle ezingadala ukuvinjelwa enqubekweni yethu?
• Izimo zezomnotho ziwathinta kanjani amabhizinisi ethu futhi ayini?
• Singayithinta kanjani inkampani yethu ngokwenza izinguquko ezahlukahlukene emakethe?

Uma ukhomba ubuthakathaka benkampani, bungakusiza unqume ukuthi busengozini kangakanani nokuthi ungabhekana kanjani nezinsongo zangaphandle ngokuzenza amandla.

Izibonelo ze-matrix ye-SWOT

I-SWOT yomuntu siqu

Ukuze sihlaziyele umuntu, sizobeka njengesibonelo umfundi wokufunda eyunivesithi futhi sizoyihlaziya ngaleli thuluzi:

• Amandla: Uyakwazi ukubeka phambili umsebenzi wakhe wonke wasekhaya, unamamaki amahle, uphendulela izabelo zakhe ngesikhathi, uyindlela yokwenza futhi ufika ngesikhathi lapho efika ekilasini.
• Amathuba: Ungaya ezifundweni noma ezingqungqutheleni ezahlukahlukene futhi ungathola umsebenzi njengomfundi ngaphakathi enyuvesi lapho ufunda khona.
• Ukubuthakathaka: Akanabo oxhumana nabo abaningi, akanalo ulwazi emkhakheni wezabasebenzi, akajwayele ukusebenza ngaphansi kwengcindezi.
• Izinsongo: Umsebenzi okhethiwe udinga kakhulu, indawo ohlala kuyo ayinamathuba amaningi emkhakheni womsebenzi womsebenzi wakho futhi umncintiswano okuzungezile uphakeme.

Kubalulekile ukwenza lokhu kuhlaziywa njalo, kokubili wena nabasebenzi bakho nabaphathi ngoba kuzokusiza ukuthi uzazi kangcono emsebenzini futhi uzokwazi izici nezimo zengqondo zabantu onabo enkampanini yakho.

Indlela ehlala ifana nayo, kufanele uqale uzihlaziye, bese ufunda izici zakho okufanele uzithuthukise futhi yiziphi izici ezivelele kakhulu ukuthola ukuthi yini amandla akho.

I-SWOT yebhizinisi

Njengoba sishilo ngaphambili, ukwenza lokhu kuhlaziywa enkampanini yakho kufanele uqale ubheke izinto zangaphakathi njengobuthakathaka namandla ayo. Funda yonke iminyango noma izindawo inkampani yakho enazo bese ukhomba ukuthi yimaphi amaphuzu abuthakathaka ukuze ukwazi ukuwathuthukisa kanye nalabo abanamandla ukuwaqinisa.

Masithathe njengesibonelo, ibhizinisi elidayisa izingxenye ezingasetshenzisiwe zezimoto zemikhiqizo eyahlukene, nezikhathi zokuhlinzeka ngamakhasimende kusukela ngo-9 ekuseni kuya ku-12 ebusuku nokusukela ngo-2 ntambama kuya ku-4 ntambama, elinomthengisi, umuntu othola imali nomuntu osebenzela abanye. Leli bhizinisi lithengisa izinto ezingama-200 kuye kwangama-500 ngosuku.

Ukuhlaziywa kwakho kwe-SWOT kungaba kanjena:

• Amandla: Banazo zonke izingxenye zokungcebeleka ezidingwa yikhasimende.
• Ukubuthakathaka: Banabasebenzi abambalwa kakhulu ukuhlangabezana nesidingo sansuku zonke, uhlelo olufushane kakhulu lomsebenzi ukumboza ukuthengisa abakwazi ukukwenza usuku ngalunye.
• Amathuba: Itholakala eduze nabathengisi bomkhiqizo abaningana abathengiswayo.
• Izinsongo: Kunezindlu zezingxenye ezahlukahlukene ezikuzungezile futhi zinezingxenye ezifanayo ezivela kule nkampani kanti ezinye ezinamanani aphansi kakhulu emakethe.

Ungaba nentshisekelo esihlokweni esilandelayo esikhuluma nge Indlela kaBruno Munari.

I-SWOT yomkhiqizo noma isevisi

Kunconywa ukuthi ukuhlaziywa okufana nalokhu kwenziwe kwimikhiqizo kanye nezinsizakalo ozihlinzekayo, ngoba kuzokusiza ukubazi kangcono futhi wazi ukuthi unganikeza kanjani insizakalo engcono ukufinyelela phezulu emncintiswaneni.

Njengoba besikutshele njalo ezigabeni ezedlule, kufanele wenze ukuhlaziywa kwangaphakathi lapho kufanele ukhombe ubuthakathaka namandla alokho noma leyo mikhiqizo noma insizakalo. Ngemuva kwalokho, kufanele wenze ukuhlaziywa kwangaphandle utadisha izinsongo namathuba umkhiqizo noma isevisi yakho onayo.

Nasi isibonelo se- indlela yokwenza ukuhlaziywa kwe-SWOT kulesi sigaba ethatha umkhiqizo kanye / noma isevisi:

• Ukubuthakathaka: Intengo ephezulu, ikhwalithi empofu, azikho izici ezenza umehluko, ngoba akukho okusha, ukwehla kwezentengiso, alikho isu lokumaketha elichaziwe.
• Izinsongo: Izinguquko kwimithethonqubo yezomthetho, izinguquko engxenyeni yezemvelo, ukuqamba okusha emkhakheni wezobuchwepheshe wedolobha, ukuvinjelwa engxenyeni yezimali engaphandle.
• Amandla: Isithombe somkhiqizo siwumkhiqizo owaziwayo, unamakhasimende ahlala njalo, uhlelo lokumaketha lusebenza kahle, lunenethiwekhi enhle kakhulu yokusabalalisa, luvuselela njalo futhi lwenze ngcono imikhiqizo yalo.
• Amathuba: Ukuba khona kwemikhakha emisha emisha, ukusetshenziswa okwandisiwe kumakhasimende ngamunye, kungahlehlisa isithunzi umncintiswano, kukhona ukuhambisana kweminye imikhiqizo kanye / noma nezinsizakalo.

Faka isixhumanisi esilandelayo ukuze wazi ifayela le- IGartner Quadrant ukuze wenze ucwaningo ngokusebenza kwenkampani yakho.

Isifingqo

Ukwenza ukuhlaziywa kwe-SWOT kuzokunikeza ulwazi oluthe xaxa lokwazi ukuthi inkampani noma ibhizinisi liqhuba kanjani, kanye nabasebenzi bakho abaphethe ukuphatha. Uzokwazi ukubona ukuthi yimaphi amasu okufanele uwalandele ukufeza zonke izinhloso zakho ezihlongozwayo.

Ukuhlaziywa kwe-SWOT kuyithuluzi okufanele lenziwe ngezikhathi ezithile, lapho kufanele libuyekezwe njalo ngenyanga ukuze kuqinisekiswe ukuthi amasu asunguliwe ayasiza ukufeza izinhloso ezihleliwe.

Kubalulekile ukuthi ukuhlaziywa kwe-SWOT kwaziwe yibo bonke abasebenzi abakha ibhizinisi, ngoba kusiza ukunikela ngemibono kanye nolwazi ukuthola amasu amahle kakhulu.

Ukuze ube nombono ongcono wokuthi i-matrix ye-SWOT yenziwa kanjani, ngikumema ukuthi ubuke le vidiyo elandelayo ngokucophelela: