Ngabe ufuna impumelelo engcono kakhulu yephrojekthi yakho kumanethiwekhi omphakathi, kepha awazi indlela yokuphromotha kuFacebook? Ungakhathazeki, kuyo yonke le ndatshana enhle uzokwazi ukuthi iyiphi indlela engcono yokwenza ukukhushulwa kwinethiwekhi enkulu ye-Facebook futhi uthole ukwamukelwa okuhle kakhulu kunqubo.
Ukukhuthaza ku-facebook kulula kakhulu
Ungayikhangisa kanjani ku-Facebook futhi uphumelele?
Ukuxhumana nabantu kube yithuluzi elihle lezindawo ezahlukahlukene zokuphila namuhla, kufaka phakathi ukumaketha. Ukumaketha kwedijithali kuthuthukise iphuzu elisemqoka uma kukhulunywa ngokwazi indlela yokuphromotha kuFacebook amaphrojekthi ahlukahlukene kanye nemikhiqizo ngokusebenzisa amanethiwekhi ahlukahlukene omphakathi.
I-Facebook ingelinye lamanethiwekhi omphakathi athandwa kakhulu emhlabeni, inenani elikhulu labasebenzisi abakhuthele, lokhu emehlweni ezokumaketha kusho ithuba eliyisimanga lokwenza ukukhushulwa kanye nokuthi izinkulungwane zabantu emhlabeni jikelele zingabona ukukhushulwa okushiwo.
I-Facebook inikeza izindlela eziningi zokukhangisa umkhiqizo noma iphrojekthi futhi uyenze iphumelele. Kukhona ukukhangisa okungokwemvelo kanye nalokho okubizwa nge- "Facebook Ads", lokhu kungasebenza ngezindlela ezahlukahlukene, kuya ngenhloso efunwa ngumuntu owenza ukukhushulwa.
Uma ufuna ukuqala inqubo yokuphromotha yekhasi le-Facebook eliqala ukudala impilo kwinethiwekhi yokuxhumana nabantu, kuzobe kwethulwa uchungechunge lwezincomo ukuthuthukisa ukuminyana kwaleli khasi.
Into esemqoka ukuthuthukisa ikhasi elinobuntu futhi elihehayo kubasebenzisi be-Intanethi, ngoba lokhu kubalulekile ukukhetha kahle izithombe zekhava, izithombe zephrofayili, okuqukethwe okunamathiselwe ekhasini kubaluleke kakhulu. Kuyalulekwa futhi ukuthi ungeze imininingwane efana namanye amanethiwekhi wokuxhumana nomphakathi, indawo kanye namabhulogi uma unawo.
Okubalulekile ukusatshalaliswa kwaleli khasi, lokhu kungafinyelelwa ngokumema oxhumana nabo be-Facebook abakhona. I-Facebook ivumela abaphathi bekhasi ukuthi bathumele izicelo zokumema abangani babo abengeziwe ukuthi bathande leli khasi okukhulunywa ngalo. Lesi kungaba yisinyathelo esihle sokuzazi.
Kuyadingeka ukuthuthukisa amawebhusayithi ngezixhumanisi ezivumela izivakashi kumakhasi okukhulunywa ngawo ukuthi ziqondiswe kwamanye amanethiwekhi okuxhumana nabantu ahlobene. Ingangezwa futhi kuma-plugins. Kuyinto enhle kakhulu ukugcina ukuxhumana nomphakathi kuxhunyiwe ukuze umphakathi ongowenethiwekhi eyodwa, wengezwe kwenye futhi ngaleyo ndlela wandise wonke amanethiwekhi.
Okunye ukuncoma
Ijoyina amaqembu e-Facebook angahle abe nezici ezifanayo nomsebenzi owenzeka ekhasini. Lokhu kusebenza ukuthuthukisa ukubonakala nokuphila kokushicilelwa okwenziwayo.
Ngokudingekayo ukwenza umphakathi uhlanganyele, ungenza izinkulumompikiswano, uvote noma yikuphi okunamandla okwenza abantu babambe iqhaza futhi uzizwe ukuthi bayingxenye yokwakhiwa kwewebhu. Kungabanjwa nemincintiswano, iphuzu ukuthi umphakathi ubambe iqhaza ekushicilelweni.
Kuyini ukukhuthazwa okuphilayo kanye nokuphakanyiswa kwezikhangiso?
Njengoba kushiwo ngenhla, i-Facebook ivumela izindlela ezahlukahlukene zokwenza ukukhushulwa, phakathi kwalokhu ukukhushulwa okungokwemvelo nokwenyuswa kwezikhangiso. Umehluko phakathi kwalezi zinhlobo ezimbili zokukhushulwa uyahluka ngokuya ngenhloso yekhasi, kepha kuhlala kudingekile ukulinganisela zombili izinhlobo zephromoshini.
Ngakolunye uhlangothi, izikhangiso ezikhokhelwayo noma izikhangiso ze-Facebook zivumela umgqugquzeli ukuthi athole ukuthandwa okuningi, ukuvakashelwa nokuxhumana kwewebhu. Lokhu kwenzeka ngenxa ye- "Skrolela" esifakiwe ekuqaleni kwanoma yimuphi umsebenzisi obhaliswe ku-Facebook, kunconywa ukuthi kwenziwe ngamavidiyo ukuze ukunyusa kukhange ngokwengeziwe. Kukhona into ebizwa ngokuthi "ukubuyisela emuva" equkethe "ukukhohlisa" abantu ukuthi bahlanganyele ekhasini, lokhu kungenziwa ngokukhushulwa kwezikhangiso.
Isikhangiso esikhiqiza izinto eziningi singaba okuthile okusebenzayo futhi, lokhu kuyinto esetshenziselwa ukunikeza ukubheka okufishane ekhasini kunoma yimuphi umsebenzisi. Lokhu kwaziwa nangokuthi Izikhangiso Zokuqoqa, kusebenza kahle ngokufaka izithombe namavidiyo ukuze abasebenzisi bakwazi ukubona ukuthi leli khasi limayelana nani.
Engxenyeni yokukhuthaza ngokomzimba, kungabonakala njengohlobo lwecebo elihambisanayo okufanele lisetshenziswe yinoma iyiphi i-fanpage ye-Facebook. Iphromoshini ye-organic isetshenzisiwe futhi ngenxa yesidingo sokwenyusa esikhona ku-Facebook.
Yini edingekayo?
Ukuze ukwazi ukwenza ukukhushulwa ngendlela ephilayo, kuyadingeka ukwenza okuthunyelwe "okubandakanya", okusho ukuthi, ukwenza ukushicilela okugqugquzela umphakathi ukuthi uhlanganyele ngokusebenzisa ukuphawula, ukwabelana, ukumaka abanye abantu nokuthi lokhu okuthunyelwe kushukumisa umuzwa wokulangazelela noma injabulo.
Kuyalulekwa ukuthi usebenzise imicimbi, izindaba zamanje (inqobo nje uma lezi zingezona nezehlakalo ezingathinta isimilo noma zilimaze noma imuphi umuntu, umphakathi noma iqembu) ongakwazi ukuxhumana nomkhiqizo, lokhu kufanele kube ngendlela enhle.
Yize kungahle kungabonakali kunje, ukugwema amahora omgwaqo osezingeni eliphakeme kakhulu kunconywa ngokuphelele, ngakho-ke ukugwema ukuncintisana namakhasi ngokuxhumana okukhulu futhi, ngakho-ke, ngokunakwa okukhulu.
Kuyadingeka ukugcina izinga elizinzile lokushicilelwa, lokhu kwenza abantu bazi kahle ikhasi balibone njengento enobungani futhi ngaleyo ndlela kungenzeka ukuthi bathole ukuxhumana okungcono.
Iphromoshini ephumelelayo
Kunezindlela eziningana zokwenza ukukhushulwa okuyimpumelelo, kepha kuyalulekwa ngaso sonke isikhathi ukugcina ibhalansi phakathi kokukhushulwa kwezikhangiso nokwenyusa okuphilayo, njengoba kushiwo ngenhla.
Amaphromoshini ku-Facebook anenqubo yawo futhi ukwanda kwezethameli kungahluka ngokuya ngokuqukethwe okwenziwayo, konke kulele ohlotsheni lokuqukethwe okwenziwayo nendlela okwenziwe ngayo ukufinyelela kubalandeli.
Kuyalulekwa njalo ukuthi ugcine umugqa kude nokuqukethwe okunenzondo nodlame ukugwema izinkinga ezizayo ezingaholela ezenzweni zomthetho noma okubi kakhulu.
Ukwenza ukukhushulwa kuhlale kunconywa ukuthi ukwazi ukuthola umkhiqizo owufunayo ezingxenyeni ezahlukahlukene zomhlaba, amandla wokuqukethwe okuningi angasiza izinkulungwane zosomabhizinisi. Ungase futhi ube nentshisekelo Ungayifometha kanjani i-laptop ngendlela efanele.
https://www.youtube.com/watch?v=mLCyOYVqCNo