Esihlokweni esilandelayo sizokusiza ukuthi wakhe Ukukhangisa kwe-Instagram ngalo mhlahlandlela ophelele ka-2020. Landela izinyathelo uma ufuna ukuthuthukisa ukuvakasha kwakho ku-akhawunti yakho.
Ukukhangisa ku-Instagram Kusebenza kanjani?
Ukukhangisa kuyithuluzi lokumaketha eliqonde ngqo elinenhloso ethile yokuqhakambisa umkhiqizo ozosetshenziswa. Kuyingxenye yempilo yethu ngoba siyithola ezindaweni zokuthenga, komagazini noma njengoba iku-inthanethi njengamanje.
Indima ebalulekile idlalwa yizikhangiso ezikuxhumano lokuxhumana nabantu, njengoba zisiza ekuvuseleleni ubudlelwane bebhizinisi, futhi futhi zijabulisa futhi zibandakanye abasebenzisi abanentshisekelo eqondile kulo mkhiqizo noma lokho ofuna ukukuthengisa.
Izingosi zokuxhumana nomphakathi zithathe umfutho omkhulu muva nje, ikakhulukazi eminyakeni yamuva. Lezi zinhlaka zakhiwe izinhlangano noma abantu abafuna ukuxhumana nabanye ngokususelwa kuzintshisekelo ezifanayo noma amanani.
Uma sikhuluma ngamanethiwekhi okuxhumana nabantu, okuchazwa ngokuzenzakalela ukuthi akhiwe ngamasayithi afana ne-Facebook, Twitter noma i-LinkedIn noma afana nezinhlelo zokusebenza ezifana ne-Instagram, ngoba bathole udumo oludumile.
Ngama-2000s i-intanethi ibiyibhokisi ebaluleke kakhulu, kusukela ekuqaleni kwamakhasi weminyaka eyizinkulungwane ayeqondiswe ekuxhumaneni aqala ukuvela. Njengokukhohlwa i-MySpace, inhloso enkulu bekungukuxhuma abanye abantu nabanye, lapho ungabelana ngombono wezinkampani, wenze ngezifiso imilayezo yakho futhi kukhona nokwenzeka kokuhlukanisa okuthunyelwe kwakho ngokusho kwezithameli.
I-Instagram ithatha inani elikhethekile, ngoba uhlelo lokusebenza umsebenzi walo ukwaba izithombe noma amavidiyo, njengoba kuyinethiwekhi yokuxhumana ebonakalayo. Ithole ukuthandwa okukhulu phakathi kwabasebenzisi abafinyelela kubantu abangaphezu kwezigidi eziyi-100 abakhuthele, okusizile ukukhuthaza imikhiqizo enesithombe esisodwa.
Le nethiwekhi yokuxhumana ivumele ukukhombisa umkhiqizo futhi isiza abasebenzisi ukuthi babelane ngezithombe. Inengxenye yezindaba ebanzi lapho kwabiwa khona ama-akhawunti abasebenzisi abalandelayo, okwenza ukuvela kwezikhangiso neminye imisebenzi yenziwe phambilini.
Ungakwakha kanjani ukwazisa okuhle?
Ngaphakathi kokuxhumana nomphakathi, imiphakathi idalwa ngabasebenzisi abahlukene abaxhuma ngentshisekelo efanayo, lapho amaqembu angakhiwa khona futhi ulwazi olunjengamavidiyo noma izithombe lungabiwa. Lezi zithakazelo sezivele zincike kubasebenzisi, noma kunjalo, inethiwekhi ngayinye yezenhlalo inenhloso ethile.
Ukuxhumana ngokushesha kuyizindlela ezisebenzayo zabasebenzisi, okungenani kuthreyi eqondile ye-Instagram ungaphatha yomibili imilayezo oyithumelayo naleyo oyitholayo, uyibeke njengokubaluleke kakhulu kokuyinhloko noma ukuyidlulisela kokuvamile.
Amathuba emisebenzi angasebenza njengesisekelo sokunikela ngencwadi eqondile nehehayo kubasebenzisi. Kufanele uqaphele kulokho okuposayo ngoba izinkampani kwesinye isikhathi zingena ngqo kumaphrofayili wabazongenela ukuze zifunde kabanzi ngazo.
AbakwaNetizens bangashintshisana ngolwazi lokuthi yini ebathandayo. Kungcono ukubhekana nezintshisekelo ezifanayo bese wabelana ngolwazi ukuze zibe usizo olukhulu ekukhangiseni kwakho.
Uma ufuna ukuthengisa umkhiqizo kubaluleke kakhulu ukuthi, nge-intanethi, amabhizinisi awele izithiyo bese enza umkhiqizo owaziwa emhlabeni wonke.
Uma ungumuntu oqhuba ibhizinisi eliku-inthanethi, masingakhohlwa ukuthi ipulatifomu efana ne-Instagram izokuvumela ukuthi uxhumane ngqo namakhasimende akho, ngoba ungaxoxisana nabalandeli bakho bese uphendula noma yimiphi imibuzo noma ukukhathazeka iklayenti elingaba nakho.
Ngalesi sizathu, ezingeni lebhizinisi kufanele usebenzise i-Instagram ukwenza isithombe sakho somkhiqizo, esibonwayo futhi nesiteshi esisha sesevisi yamakhasimende ukuze ukwazi ukuthuthukisa ibhizinisi lakho ngokugcwele namanye amathuba amasha.
Hlala ukhumbula ukuthi kufanele unikele futhi uphathe isikhathi sakho ukwethula iphrofayili yakho futhi wazi nge-akhawunti yakho, ngoba kuyinto eyisisekelo uma ufuna ukufinyelela izithameli ezinkulu.
Izinzuzo zokusebenza kokukhangisa ku-Instagram
Kubalulekile ukukhumbula ukuthi kunezinzuzo eziningi ongaziletha ngokukhangisa okuhle ku-Instagram, ngakho-ke ngezansi, sizokukhombisa izinzuzo ezahlukahlukene okuzokulethela zona ngokukhangisa ku-Instagram:
- Ikusiza ngokukhethekile ukudala isithombe esihle somkhiqizo. Uma sikhuluma ngenethiwekhi yokuxhumana nabantu njengoba iceliwe futhi ithandwa njenge-Instagram, ukuheha umphakathi ngekhasi lewebhu ngeke kwanele, noma okuphakelayo okuphindaphindwayo ngeke kudonse abantu abasha abazobheka i-akhawunti yakho.
- Enye yezincomo esikunikeza zona ukuthi ubheke isu ongafaka kulo umsebenzisi wakho, ngaphezu kwalokho, kubalulekile ukuthi wethule isithombe esihambisana nomkhiqizo wakho. Yebo, ngale kwelogo oyisebenzisayo, izithombe ozishicilelayo kufanele zidlulise ngokufana nomugqa wewebhusayithi yakho.
- Isebenza njengesiteshi esiqondile sokuhlinzeka ngamakhasimende, ngoba lapho abantu befika kunethiwekhi yakho yokuxhumana nabantu, kufanele unake ukuze unikeze impendulo esheshayo nephumelelayo yokwanelisa abasebenzisi abafuna ukucacisa ukungabaza ngalokho okushicilelayo.
- Hlala wazi ukuthi akufanele ubhekane nemibuzo ejwayelekile kuphela, kufanele njalo unake nemibono emihle ngenkonzo yakho noma, uma kunjalo, izikhalazo ezingaletha.
- Kukusiza ukuthi ufinyelele kumakhasimende amaningi, noma kungesona isiteshi sokuthengisa esiqondile, i-Instagram ikuvumela ukuthi wenze izenzo zentengiso, ezinjengokunikezwa noma imincintiswano, okukuvumela ukuthi ubone umkhiqizo wakho futhi ufinyelele kubantu abaningi.
- Ziyisiteji esihle sokukhuthaza izinsizakalo zakho. I-Instagram ikuvumela ukuthi ukhangise umkhiqizo wakho, futhi awudingi isabelomali esikhulu sokwenza.
- Bathuthukisa isikhundla sakho ku-Google. Ngaphandle kwalokho, ungakhula ngokomsebenzi.
Izinhlobo zokukhangisa ezizokwenziwa ku-Instagram
Akunzima nakancane ukudala izikhangiso ku-Instagram, kodwa-ke, kungumsebenzi onzima, ukuwufinyelela ngempumelelo kudingekile ukuthi wazi zonke izinhlobo zokukhangisa le nethiwekhi yokuxhumana engakuvumela ukuba uzenze. Ngalesi sizathu, ngezansi sizokukhombisa ezinye izinhlobo zokukhangisa ku-Instagram:
- Thumela isithombe. Isithombe siyinto eyisihluthulelo emhlabeni we-Instagram, leplatifomu yenziwa ikakhulukazi ukushicilela izithombe, ngakho-ke isikhangiso esilula nesikhiye ukwenza isithombe. Uma ufuna ukushicilela ngqo isithombe noma usidale, kufanele ukhumbule ukuthi izilinganiso eziyizintandokazi zohlaka lwe-Instagram ziyi-1080 x 1080. Ungaba nesithombe esiqukethe umbhalo, nawo ongahlali ngaphezu kwama-20% isithombe esiphelele.
- Yenza ividiyo. Amavidiyo ayindlela ekhangayo yokuheha abasebenzisi futhi kuyisu elihlukile ngandlela thile lokwakha izikhangiso, i-Instagram inike amandla inketho ongathumela kuyo ividiyo yamasekhondi angama-60 odongeni. Lokhu kuzokwenza abasebenzisi bakho bahlanganyele ngendlela eguqukayo nokushicilelwa kwakho.
- Dala izethulo. Ngamavidiyo afanayo ungenza ifomethi yezithombe ezisiza amandla wezikhangiso zakho.
- I-Carousel. AmaCarousels yifomethi ezuze ukuthandwa okuningi, lapho abakhangisi bengaba nobuciko ngokwengeziwe lapho abasebenzisi bangashicilela khona izithombe eziyi-10 lapho bangatshela khona okuthile, kungaba yindaba, noma ifilosofi yenkampani nomkhiqizo womkhiqizo.
- Indaba eyodwa, Izindaba ze-Instagram seziphenduke umlutha wangempela, kubasebenzisi abaningi abasebenzisa le nethiwekhi yokuxhumana nabantu, bambalwa kakhulu abangazibukezi, ngoba wonke umuntu uyazi ngezindaba abazishicilelayo, ngakho-ke kubalulekile ukuthi uzinake zishicilele.
Amathiphu wokuthuthukisa kangcono ukukhangisa kwakho ku-Instagram
Ukwenza izikhangiso eziphumelelayo ku-Instagram kudinga ukubekezela okuningi nezinqubo ezilandelwayo zesilingo nephutha, ngakho-ke, sizokukhombisa amathiphu angasiza kakhulu lapho ukhangisa ku-Instagram.
Okokuqala, okufanele ukwenze ukwenza izikhangiso eziphelele, ezivumela abasebenzisi ukuthi babone imikhiqizo yakho ehlukile. Ukwenza lezi zimemezelo, okuhle ukudala ikhathalogi yomkhiqizo.
Kufanele wazi izithameli zakho, le nto eyisisekelo kunazo zonke okufanele uyazi ngoba kufanele wenze izikhangiso kahle futhi ugweme ukukwenza nababukeli abangalungile. Ngakho-ke, kufanele wazi kahle ukuthi izithameli zakho zinjani nokuthi zithanda ini, ngakho-ke lapho udala izikhangiso zakho kufanele wazi izinhloso zazo, amanani azo nokuthi yini eziyidingayo.
Ungesabi ukusebenzisa ama-hashtag amaningi, akusiza ukuthi wenze usesho lwakho lube lula kule nethiwekhi yokuxhumana nabantu, ungasebenzisa amaningi amathegi. Ungasebenzisa lezo ezijwayelekile, ngaphezu kwalokho, zikunikeza inkululeko yokwakha entsha engasiza ukukhulisa umkhiqizo wakho.
Kholisa, ungabhala imibhalo ekholisayo, ngesikhathi sokubonisa lokhu kuyisikhashana, ngoba kufanele uthathe ukunakwa komsebenzisi wakho ngokushesha ngaphambi kokukuhambisa. Donsela ukunakekela esenzweni esifanele.
Ukusebenzisa izithonjana nezingcingo ezenzweni kuyindlela enembe kakhulu engasetshenziswa ngendlela ehambisanayo nezikhangiso zakho. Kufanele ubhalele isenzo eshukumisa izethameli zakho ukuthi zichofoze esikhangisweni, ukuvakashela iwebhusayithi yakho, ukuthenga noma ukulanda okuqukethwe.
Gcina ikhwalithi enhle ezithombeni zakho. Indlela omelela ngayo umkhiqizo wakho iyisihluthulelo sokuthi kube nesivumelanisi kumyalezo wakho, sincoma ukusebenzisa isithombe esingaphezu kwesisodwa. Ungaba nentshisekelo yokwazi mayelana ukukhangisa kumanethiwekhi omphakathi.
Kuyini futhi kanjani ukukhangisa kuzikhangiso ze-Instagram?
Ukungaguquguquki nokubumbana kokushicilelwe kwakho kuqinisa isithombe sakho somkhiqizo, kubalulekile futhi ukudala izinhlobo zokuhlola eziningi zezikhangiso zakho, ukuzama imibhalo ehlukene noma izinto ezibukwayo ukufeza ukusebenza okulinganiselwe okungcono.
Xhuma i-Instagram ku-Facebook
Uma ufuna ukufinyelela kahle, ngaphambi kokuthi uqale ukudala ukukhangisa kwakho ku-Instagram kufanele uxhumanise i-Facebook ne-Instagram ukuze wenze izikhangiso zakho ze-Facebook.
Ukuze ukwazi ukuxhumanisa womabili ama-akhawunti, kufanele ufake ikhasi lakho le-Facebook, faka ithebhu lapho ukucushwa kutholakala khona bese ubheka lapho ithi khona i-Instagram. Uma usuchofozile futhi wengeza i-akhawunti yakho, kuzofanele ufake igama lakho lomsebenzisi nephasiwedi kuphela.
Ukwakhiwa komkhankaso kusuka kumphathi wesikhangiso
Ngemuva kokuxhumanisa womabili la ma-akhawunti, okufanele ukwenze manje ukubheka lapho ithi khona '' Dala isikhangiso esisha '' ukuze ngaphambili wenze umkhankaso wokukhangisa ku-Facebook, inqubo ilula kakhulu. Ngakho-ke kufanele ufake izilungiselelo bese ufaka izindawo, bese ufaka ipulatifomu bese ushiya i-Instagram imakiwe.
Isethi yesikhangiso
Ngaphambi kokwenza isikhangiso, kufanele uwahlanganisele igama, ngoba uma usukhethe indawo, kufanele ukhethe inhloso yakho, kufanele uye lapho kuthiwa khona Uyini umgomo wakho wokuMaketha? Futhi-ke kufanele uqhubeke ukukhomba ithrafikhi, futhi lapho ungafinyelela izinhloso ezihambisana nokukhangisa kwakho.
Umqondo ukuheha inani elikhulu labantu, ngakho-ke kufanele uqaphele lapho uchaza, ngoba konke okuchazayo kuzoba yilokho amakhasimende akho noma abasebenzisi abangakubona.
Chaza ukwehlukaniswa
Ungakhetha okuzenzakalelayo, okungukuthi ukwenza ukwahlukaniswa usebenzisa abalandeli bephrofayili yakho ye-Instagram noma ibhukwana, lapho ukhetha khona ukuthi ubonise obani umphakathi izikhangiso. Ngaleyo ndlela ungakhetha imininingwane yabantu, idatha yendawo noma ukuxhumana newebhusayithi yakho.
Kubiza malini ukukhangisa ngaphakathi kwe-Instagram?
Ungakhetha phakathi kwesabelomali nekhalenda, okungukuthi, ungakhetha isabelomali sansuku zonke nesabelomali esiphelele. Ngalokhu, kubhajethi yansuku zonke kulapho uzobeka khona izindleko zansuku zonke, lapho unganquma khona usuku lokuqala nosuku lokuphela.
Kusabelomali esiphelele ungabeka iqoqo lezikhangiso ngobude besikhathi obusungulwe ngaphambili lapho ukhetha ngqo amahora nezinsuku lapho izikhangiso zizoshicilelwa khona.
Ukuthengisa kuzofika uma usulungiselele isikhangiso sakho, ngakho-ke kufanele ngaphambili uhlaziye imiphumela yokufinyelela kwezikhangiso zakho ukuze wazi ukuthi ufinyelela izinhloso zakho. Kusuka ku-Instagram ungasungula kalula futhi ngokushesha ukufinyelela kuzithameli eziqondisiwe, lapho kufanele unyuse khona ukushicilelwa kuphrofayela yakho ekhona.
Ukuze ukhangise ukushicilelwa kwakho, udinga ukuthi ube nephrofayili yebhizinisi ku-Instagram ngoba lokhu kuzokuvumela ukuthi ubone ukunyakaza okwenziwe ngabasebenzisi abavakashela iphrofayili yakho. Ukuze wenze lokhu, kufanele ufake uhlelo kuphela, iya kuthebhu lapho ukumiswa khona, faka i-akhawunti bese uyishintshela kwi-akhawunti yebhizinisi.
Khetha incwadi ofuna ukuyikhangisa bese ukhetha inketho ethi nyusa ngezansi kwesithombe, lapho-ke uzoqhubeka ukhethe inhloso yakho bese ukhetha isabelomali sakho nohlelo lwakho.
Ukwazi ukuthi isikhangiso sibiza malini ku-Instagram? Kumele ukhumbule ukuthi kunezici eziningi ezingenelela ezintweni zabo. Yebo, kukhona umkhakha wenkampani, izindleko zesidingo somkhiqizo, inhloso ekhethiwe, izinhlobo zezikhangiso noma ukuhlukaniswa kwezithameli zakho.
Okunye okubaluleke kakhulu ukwahlukanisa izingxenye ngoba kubalulekile futhi kufanelekile ukunciphisa izindleko, ngokukhetha izethameli ezifanele kuzokusiza ukwengeza izinsizakusebenza zakho zezezimali futhi ukwazi ukutshala imali kwezinye izinto.
Uma uyithandile le ndatshana, ngikumema ukuba ufunde: «Isebenza kanjani i-Twitter?. Yindatshana engaziyo ukuthi ingakusiza ukuthi uzulazule kungxenyekazi, futhi sifaka nevidiyo ezokusiza.
https://www.youtube.com/watch?v=NYPOzXamwzM&ab_channel=MartaEmerson