Okufanele ukwazi ngokukhangisa kokusebenza

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Imizuzu ye-3

Kuyaziwa nangokuthi i- ukumaketha kokusebenza, sikhuluma ngakho ukumaketha kokusebenza, okuhlose ukwenza abathengi bedijithali benze isibonelo ukulanda, ukuthenga, ukubhalisa noma ukuchofoza okuthile. Yilapho umkhangisi akhokhela kuphela imiphumela etholakele.

Lawa macebo awanabungozi, aba lusizo kunoma iyiphi inkampani, noma ngabe inkulu, iphakathi noma incane, ngoba ngokwezinjongo okuvunyelwene ngazo, ukhokhela kuphela imiphumela yomkhankaso oyitholile. Into esemqoka ukusungula izethameli ezihlosiwe, okungukuthi, i- "target", izithameli, ukuthola okuthandwa ngamakhasimende bese uwahlukanisa. Ngale ndlela sigxila emkhankasweni we ukusebenza ukumaketha kwedijithali kuphela kubasebenzisi abanentshisekelo.

Amathiphu omkhankaso wokukhangisa ukusebenza ngempumelelo

Imiphumela Yokumaketha

1. Nikeza insizakalo esezingeni eliphakeme noma umkhiqizo

Kumele ihlangabezane nokulindelwe ngabathengi, umkhankaso kufanele uthakazelise ukuze udonse ukunakwa kwabasebenzisi. Lokho kwanelisa izidingo zamakhasimende angahle abe khona.

I-2 Sula izinhloso

Ukuze umkhankaso ungatholi imiphumela engalindelekile. Ukuxhumana kuyisihluthulelo kusukela ekuqaleni phakathi kwenkampani ne-ejensi ephethe ukwenza ukumaketha kokusebenza.

3. Khetha amasu afanele

Umkhankaso wethu ungadinga ukuhlanganiswa kwamasu ahlukahlukene ukufinyelela amakhasimende, sikhuluma ngokukhangisa kwe-Google Adwords, amabhanela, ukumaketha nge-imeyili, phakathi kwabanye.

4. Amakhasi ehlelelwe ukufika

Uma, ngokwesibonelo, okufunwa enhlosweni ukuthola amarekhodi, ifomu kufanele lisebenziseke, licace futhi linembile. Kwenzelwe umsebenzisi wokugcina. Impumelelo yomkhankaso wethu izoncika kakhulu kulokhu. Kubalulekile futhi ukuba neseva enamandla ekwazi ukuxhasa ithrafikhi ephezulu.

5. Sungula imodeli yokukhokha

Njengoba sazi kahle ukuthi kunezinhlobo ezahlukahlukene zokukhokha, sikhuluma nge-eCPM, CPC, CPA, CPL, njll. Kuyadingeka ukuxuba phakathi kwalezi zinketho futhi uchaze ngokucacile imodeli okufanele ilandelwe phakathi kwe-ejensi nenkampani.

6. Ukuqapha njalo

Kudinga ukuhlaziywa njalo nokuqapha ngesikhathi sangempela, ngoba uma okuthile kungasebenzi, kuguqulwa ngokushesha okukhulu ukuze kutholakale imiphumela oyifunayo ikhuluma ngezinhloso. Lokho futhi ukuqapha kuqoqa ukuguqulwa okutholakele.

7. Ukuxhumana okungafihli lutho

Ubudlelwano phakathi komkhangisi ne-ejensi kumele bungabi bumanzi, ngoba bobabili bafuna ukufeza izinhloso ezifanayo, banokusebenzisana okuphezulu nokuzibophezela ekufezeni impumelelo emkhankasweni.

8. Inani elincane lebhizinisi

Ukuklama isu kubalulekile lapha, ukuze imali engenayo elindelekile ingehli kunezindleko.

9. Hlaziya umncintiswano

Ukwazi nokutadisha izimbangi kuzothonya impumelelo yomkhankaso lapho uthatha izinqumo. Ukwazi ukuthi umncintiswano usebenza kanjani nokuthi kanjani kuzobaluleka manje.

10. Okuqukethwe okudala

Yonke ingxenye yalokho okunikezwa amakhasimende angaba khona, okungukuthi, abasebenzisi bokugcina. Okuqukethwe kufanele kube okusha, okulinganiselayo futhi kube nenani elengeziwe. Konke lokhu ukufeza izinhloso, ngemiphumela ephumelele kangcono, ikhwalithi nezinzuzo eziphakeme phakathi kweklayenti ne-ejensi.


Shiya umbono wakho

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  1.   inhlukano kusho
    kwenza iminyaka 5

    Ngiyabonga ngale ndatshana, ngizoyibheka.

    Phendula uManuel
    1.    UMarcelo camacho kusho
      kwenza iminyaka 5

      Muhle kanjani uManuel. Halala! 😀

      Impendulo ivela ku- Marcelo Camacho: