Namuhla kunabantu abaningi abangayazi incazelo ye-hashtag noma ukusetshenziswa okufanele inikezwe, yize kuyisimboli ebesisetshenziswe isikhathi esithile. Ngenxa yalesi sizathu, namuhla sizokhuluma ngakho "Yini iHashtag?" nasekusebenziseni kahle kwayo.
Yini iHashtag?
Siyalazi igama "I-Hashtag", njengesisho esivame ukusisebenzisa ekuxhumaneni nomphakathi, ngaphezu kwalesi simboli sigcwaliswa ngegama elingukhiye ukubhekisa entweni eseyenzekile ngaphambili. Lolu phawu olubizwa ngeHashtag, yilolo oludumile olwaziwa ngezinombolo "#" noma ngaphezu kwalokho, yaziwa nangokuthi i-pad.
Inombolo noma i-hashtag isetshenziselwa ukuhlukanisa nokuqoqa okuqukethwe okuhlukile okushicilelwe ku-Intanethi, ikakhulukazi kumanethiwekhi omphakathi. Njengoba sikusebenzisa, singabona ukuthi lokhu kusivumela ukuthi sigcine ubudlelwane obuhambisana kakhulu nokuqukethwe okushicilelwe yithi, kanye nalokhu okushicilelwe abanye abasebenzisi.
Ngamafuphi, singasho ukuthi i-hashtag iyithuluzi elisisiza ekuxhumaneni nomphakathi ukuxhumana ukwenza uchungechunge lokuqukethwe okunokufana. Ngokwesibonelo:
Umsebenzisi ku-Instagram wabelane ngevidiyo mayelana nokungcoliswa kwemvelo nokuthi kufanele sisebenzise kanjani kabusha, ngakho-ke ngisebenzisa i-hashtag ngale ndlela # Asinakekele imvelo. Ngale ndlela, ngokufaka leli gama enjinini yokusesha singathola lonke ulwazi noma okuqukethwe okufana nalokhu okwedlule, lapho kusetshenziswe khona i-hashtag efanayo.
Ungayisebenzisa kanjani?
Ukuze usebenzise inombolo noma i-hashtag, kufanele uqale ube nenethiwekhi yokuxhumana nomphakathi, ngaphezu kwalokho, kufanele ushicilele noma wabelane ngevidiyo noma isithombe kuphrofayela yakho, lapho wenza lokhu, sebenzisa uphawu "#" ixhunywe nebinzana noma igama elingukhiye ofuna ukulisebenzisa. Khumbula ukuthi leli gama elingukhiye kufanele lihambisane noma lihlobane nevidiyo noma isithombe ozosishicilela.
I-hashtag efanayo izokwakha isixhumanisi, ongachofoza ngaso futhi lokhu kuzokuqondisa kuthebhu entsha enolwazi oluhlobene nalesi sixhumanisi. Futhi, khumbula ukuthi ungasebenzisa amagama angaphezu kwelilodwa ukwenza le hashtag, kuphela ukuthi uma uqeda ngalinye lawo kufanele uqale ngamagama amakhulu, ikakhulukazi uma kuyigama noma uphawu.
Ungasebenzisa ama-hashtag maphakathi kokuthunyelwe ozokushicilela, isibonelo: “Thola ukuthi ungaba kanjani ngumholi emhlabeni #Digital ukumaketha ukukhulisa ibhizinisi lakho ”.
Ukuyisebenzisa nini?
Ukusebenzisa i-hashtag kulula kakhulu, ngoba kufanele uqale ukhombe okuqukethwe ozokhuluma ngakho noma ozokwabelana ngakho. Ngemuva kwalokho, kufanele ucabange ngegama elingukhiye ongasesha ngalo lolu hlobo lokuqukethwe noma imininingwane. Khumbula ukuthi leli gama elingukhiye lingaba linye noma ngaphezulu, inqobo nje uma zihlobene futhi ziyahambisana nesihloko.
Uma kwenzeka ufuna ukusebenzisa amagama angukhiye amaningana, kufanele usebenzise kahle amagama amancane nezinhlamvu ezinkulu. Ngokuyinhloko, uhlamvu lokuqala kufanele luhlale lubhalwe ngofeleba, ngakho-ke kufanele ube nesipelingi esihle. Ngemuva kokukhetha igama lakho elingukhiye, kufanele ubeke uphawu lwe-hashtag, okungukuthi, inombolo "#" futhi ngokulandelana lathi igama elingukhiye.
Vele, lokhu kusetshenziswa kuphela ekuxhumaneni nomphakathi, ngaphandle kwalokho ngeke kube nomqondo. Ngaphezu kwalokhu, awukwazi noma akufanele ushiye isikhala phakathi kwegama ngalinye, ngoba ngale ndlela ngeke zikhonjwe kusixhumanisi. Lawa magama angukhiye kufanele alandelwe elinye nelinye.
Ungasebenzisa i-hyperlink eyodwa noma ezimbili kuphela, ngaphandle kwalokho ukushicilelwa kwakho kuzolayishwa ngokweqile futhi lokhu kuzophazamisa ukubonakala kwayo. Leli iphutha elejwayelekile kakhulu elenziwa ngisho nemikhiqizo emikhulu. Ubuwazi ukuthi ungasebenzisa ama-hashtag ukukhuthaza umcimbi noma ukwethulwa komkhiqizo? Impela kunjalo, ngale ndlela uzosiza umphakathi jikelele ukuthi wazi konke okuphathelene nalokhu kwethulwa.
Ubuhle nobubi
Lapho sifunda ukusebenzisa lolu phawu, kufanele sazi ukuthi yini ubuhle kanye nobubi bayo ukuze ungasidluli ngalo mkhuba.
Izinzuzo
Phakathi kwezinzuzo ezikhona nge-hashtag singathola okulandelayo:
- Kusisiza ukuthi sithole imininingwane efanayo noma okuqukethwe ngokushesha.
- Singaxhuma okuqukethwe kalula.
- Ingasetshenziswa ngokukhululeka.
- Ingasetshenziswa ngaphakathi kokuthunyelwe.
- Okuqukethwe okusetshenziswe nge-hashtag efanayo kuba yinjwayelo.
- Isetshenziselwa ukukhuthaza imikhiqizo, imikhankaso noma umcimbi.
nebubi
Singasho ukuthi phakathi kokubi kweHashtag kukhona okulandelayo:
- Abantu bayisebenzisa kabi.
- Abantu abaningi abazi ukuthi kufanele zisetshenziswe kanjani ngempela futhi ngoba ziyizindlela abazisebenzisayo kunoma iyiphi inethiwekhi yokuxhumana nabantu.
Amathiphu wokusebenzisa amaHashtag
Kubalulekile ukuthi ubheke izeluleko ezilandelayo ezilandelayo esikulethela zona ngezansi ukuze ukwazi ukusebenzisa iHashtag kahle. Ungaphuthelwa!
Sebenzisa ngamagama athile
Ngokusebenzisa uchungechunge lwamagama athile, uzosheshisa ukusesha lokho okuqukethwe, ngaphezu kokuhlaba umxhwele futhi uqonde. Isibonelo, uma ufuna ukwazi ukuthi ngubani owine iGrammy yomlingisi ohamba phambili, cabanga ngala maphuzu:
- #UbaniOnqoba I-BestActor Grammy (Indlela engalungile).
- #GrammyWinner, #Best Actor noma #Grammy Awards (Indlela eyiyo).
I-hashtag eyodwa yochungechunge lwamagama
Uma uzosebenzisa amagama angukhiye amaningana ukubeka i-hashtag kokuthunyelwe kwakho noma kokuqukethwe kumanethiwekhi omphakathi, kufanele ukusebenzise ngale ndlela elandelayo:
- #GrammyWinner.
Ezikhathini eziningi, kunabantu abavame ukusebenzisa ama-hashtag ngendlela engafanele, ngoba bakholelwa ukuthi lapho bebeka amagama amaningana, kufanele bawabeke ngokwehlukana kanti akunjalo; Ngokwesibonelo:
- #Winner #Del #Grammy.
I-hashtag kufanele ihlobane nokuqukethwe kwakho
Uma usebenzisa i-hashtag, kwenze ngoba ufuna ukunika okuqukethwe kwakho ukukhangisa okwengeziwe, hhayi ngoba i-hashtag edumile iyindlela. Umaki noma isixhumanisi ofuna ukusibeka kokuthunyelwe kwakho kumele kuhlobene nokuqukethwe ozokushicilela noma ukwabe, ngoba kungenjalo, ungadala ukudideka emphakathini noma komfundi ngokujwayelekile.
Isipelingi esihle
Ukuze uqale ukusebenzisa lolu hlobo lwamalebula, kufanele wazi ukuthi unesipelingi esihle, ngoba unephutha kuzo, kuzoba nokwehluleka, ngoba le lebula ngeke imyise umfundi kwenye indawo, kude nayo Ungathola imininingwane ehlobene nayo.
Ngingalisebenzisa kanjani ibhizinisi lami iHashtag?
Njengoba sike sasho phambilini ukuthi iyini i-hashtag, ungayisebenzisa kanjani futhi nini, ngaphezu kwamathiphu amancane okusetshenziswa kahle, ungahle ube nombuzo wokuthi Ngingayisebenzisa kanjani ebhizinisini lami?
Ukuqala, kufanele wazi ukubaluleka okuzonikezwa yibhizinisi lakho noma umkhiqizo wakho emhlabeni wokuxhumana nabantu; Njengoba amanethiwekhi omphakathi kungawena azokusiza ukuheha izethameli ozidingayo, ngakho-ke uzoba nokuxhumana okwengeziwe nokuxhumana nomphakathi okulandelayo. Ngemuva kokuthi uhlaziye lokhu futhi wakuchaza ngokusobala ukuthi ufuna ukwenzani, bhekisisa lezi zinyathelo ezilandelayo:
- Dala iphrofayili ebumbene kuphela, ungayenza kumanethiwekhi wokuxhumana ahlukahlukene. Kufanele kube sesidlangalaleni ukuze abantu bakwazi ukubuka konke okuqukethwe kwakho.
- Kule phrofayili kufanele usebenzise amalebula kokuqukethwe osuvele ukhulume ngakho, ngale ndlela ungakwenza kubonakale ngokwengeziwe.
- Yiba nesipelingi esihle lapho wenza ibhulogi, uthumele noma wabelana ngokuqukethwe okuthile, ngoba ngokulandelana kwalezi zinyathelo ungakhipha nenani elikhulu labalandeli, ukuthandwa, abalandeli, phakathi kwabanye.
- Uma usuvele unomkhiqizo, ungazakhela i-hashtag yakho, ngale ndlela ungathola nokuma okungcono kuwebhu nasemakethe.
- Ungamema abanye abantu, izinkampani noma ama-brand ukuthi babelane ngama-hashtag akho, ngakho-ke uzoba nokwaziswa okuningi.
- Uma wenza umcimbi noma umkhankaso, ungakhohlwa ukusebenzisa i-hashtag ukuzikhangisa, ngoba ngale ndlela umphakathi jikelele noma abalandeli bakho bangalandelela lo mcimbi omkhulu.
I-Hashtag kwinethiwekhi ngayinye yezenhlalo
Okubaluleke kakhulu kulolu daba, ukwazi ukuxhumana nomphakathi okukhona kanye ne-hashtag efanelekile ngayinye yazo, yingakho sizozisho ngokuhlukile.
Inethiwekhi yokuxhumana nabantu eyaziwa nge-Twitter ibe ngeyokuqala ukukhuthaza ukusetshenziswa kwamathegi, ama-hyperlink noma ama-hashtag. Kodwa-ke, amanye amanethiwekhi omphakathi eze ukukhuthaza abasebenzisi bawo ukuthi bawasebenzise kokuqukethwe kwabo ngakunye. Ngaphandle kwalokhu, abantu abaningi basebenzisa i-hashtag ngokuhlukile, futhi akuyona eyiyo.
I-Facebook, i-Twitter noma i-Instagram inezinhlobo ezahlukene zezethameli, futhi, ngayinye yazo inenhloso ehlukile, ngakho-ke ukusetshenziswa ngeke kufane. Ngokwesibonelo; Enkundleni yokuxhumana ye-Twitter, abasebenzisi bangajwayela ukusebenzisa i-hashtag eyodwa noma ezimbili ngeposi, ngoba ipulatifomu efanayo yewebhu ithi ngeposi ngalinye ungasebenzisa izinhlamvu eziyi-140.
Kodwa-ke, ku-Instagram abantu bavame ukusebenzisa ama-hashtag okungenani amane (4) futhi lokhu kuthunyelwe ngakunye. Ngalesi sizathu, kuthiwa ingosi yokuxhumana nabantu ngayinye isetshenziselwa amalebula, okungenani ifanele kahle iTwitter ne-Instagram, kepha kuFacebook lokhu kunganakwa.
Iningi lamalebula esijwayele ukuwathola kumanethiwekhi omphakathi, yingoba adalwe yimikhiqizo noma izinkampani ezahlukahlukene ukukhuthaza umcimbi, umkhankaso noma umkhuba ofanayo, ngaleyo ndlela efuna umphakathi wenze ilebula lelo libe yigciwane. Kubalulekile ukunaka ukuthi ingosi ngayinye yokuxhumana nabantu inamalebula ayo futhi uma ukuwasebenzisa kwenye inethiwekhi yokuxhumana nabantu kungalahlekelwa yincazelo.
Kufanele isetshenziswe kanjani i-hashtag ku-Twitter?
Uma une-akhawunti ye-Twitter futhi ufuna ukusebenzisa i-hashtag kunoma yikuphi okushicilelwe, kuzofanele ukwengeze kuma-tweets akho ngamunye. Kufanele futhi uqiniseke ukuthi umsebenzisi wakho usesidlangalaleni, ukuze abantu abangakulandeli bakwazi ukubona futhi bathokozele okuqukethwe kwakho ngenxa yokusebenzisa ithegi.
Uma ufuna ukusesha i-hashtag oyisebenzisile noma useshe izihloko ezihlobene nayo, kufanele uye enjini yokusesha ku-Twitter bese ubeka igama elingukhiye, kaningi akudingekile ukufaka uphawu, inqobo nje uma igama elingukhiye ibekwe kahle.
Ungasebenzisa ukusesha okuthuthukile, leli thuluzi likuvumela ukuthi uthole amagama angukhiye owasebenzisile, ama-tweets namazwana abawenzile maqondana nesihloko ngendlela enembile, kufanele ubeke usuku noma indawo ofanayo. Futhi thola imininingwane ehlobene ezithombeni, kumavidiyo, phezulu noma bukhoma.
- Okuphezulu kwenzelwa wonke lawo ma-tweets abe nezimpendulo eziningi noma ama-retweets.
- Phila, thola amathegi noma ama-tweets ngokulandelana kwesikhathi.
- Izithombe namavidiyo, uzothola ama-tweets akhishwe ngezithombe noma ngamavidiyo.
Kufanele isetshenziswe kanjani iHashtag kuFacebook?
Uma une-akhawunti eyimfihlo ku-Facebook, akekho umsebenzisi ozokwazi ukubona okuqukethwe kwakho futhi ngale ndlela, ngeke bakwazi ukubona ama-hashtag akho, ngaphandle koxhumana nabo osuvele ubangezile. Emazweni amaningi akuwona wonke ama-hashtag afakwe kuhlu, ngakho-ke asikwazi ukwazi ukuthi yimaphi adumile.
Lapho wenza ukushicilelwa futhi kune-hashtag, inethiwekhi yokuxhumana nabantu, kulokhu i-Facebook, izokwakha ngokushesha isixhumanisi, ngokwenza lokhu, ungasesha okushicilelwe okuhlukile noma okuqukethwe ngokuchofoza okukodwa nje.
Kufanele isetshenziswe kanjani iHashtag ku-Instagram?
Njengoba sishilo ngaphambili, i-akhawunti yakho kunoma iyiphi inethiwekhi yokuxhumana nabantu kufanele ibe sesidlangalaleni, ukuze uvumele abanye abasebenzisi ukuthi babuke okuqukethwe kwakho, kanye nama-hashtag owasebenzisile noma ofisa ukuwasebenzisa esikhathini esizayo.
Kule nethiwekhi yokuxhumana nabantu ungathola umsebenzi omuhle, ngoba ngokubeka uphawu lwenombolo "#", I-Instagram ikukhombisa ama-hashtag adume kakhulu kuze kube manje. Ngaphezu kwalokho, ikuvumela ukuthi uye kuphawu lokukhulisa ingilazi lapho ukuze ufune ilebula elithile.
Okungenani ku-Instagram, ama-hashtag ahluke ngokuphelele kulawo akwi-Twitter. Ngokwesibonelo; Enkundleni yokuxhumana ye-Instagram ungasebenzisa amathegi ukwazi ukukhomba okugqame kakhulu kokuqukethwe kwakho, isibonelo uma kuyisithombe. Esikhundleni salokho, ama-tweets ahlobene kakhulu nemicimbi eyenzeka ngaleso sikhathi. Uma ufuna ukwazi kabanzi ngalokhu, vakashela Faka izithombe eziningi ku-Instagram kusuka ku-PC
Yimaphi ama-hashtag athandwa kakhulu?
Phambilini besikwazi ukuphawula ukuthi ama-hashtag kumanethiwekhi omphakathi ajwayelekile kakhulu futhi kuya ngomphakathi lezi zinto zingasakazeka, ungazisebenzisa ezinkundleni zokuxhumana ozifunayo, khumbula nje ukuthi izinhloso zabo zihluke ngokuphelele. Ama-hashtag abelokhu ethandwa kakhulu yilawa:
- #FF: kusho "Landela uLwesihlanu" futhi ngeSpanishi kusho "Landela lo Lwesihlanu." Isetshenziswa ku-Twitter kuphela futhi isetshenziselwa ukubhekisa enconyweni yendawo noma okuthile komphakathi wonke.
- #Kuhle: Le thegi isetshenziswa ku-Instagram kuphela, ikutshela ukuthi ongakubona esithombeni kulungile noma bekukuhle kakhulu.
- #MCM: lokhu kusho "Umuntu Crush NgoMsombuluko" futhi ngeSpanishi kusho "Sexy Man ngoMsombuluko." Lokhu kungasetshenziswa ngokukhululeka kakhudlwana, ikakhulukazi lapho ushicilela isithombe lapho ufuna ukusho ukuthi umfana okulesosithombe muhle.
- #TBT: inencazelo "Phonsa emuva ngoLwesine", ngeSpanishi kusho "NgoLwesine wesikhathi sokubuyela emuva". Imvamisa kufanele isetshenziswe ku-Instagram lapho ushicilela isithombe esidala noma lapho ufuna ukukhumbula izikhathi zakudala.
- #FBF: kusho "Flash Emuva NgoLwesihlanu" nangeSpanish "NgoLwesihlanu buyela emuva ngesikhathi". Isetshenziswa ngendlela efanayo ne- # TB.
Uma ukuthandile okuthunyelwe kwethu namuhla, sincoma ukuthi ufunde le bhulogi elandelayo: Isebenza kanjani iTwitter?