By now we all know that the use of digital media has been steadily increasing. Currently, according to HubSpot, e-commerce reaches 4,5 billion USD and since Covid-19 online purchases have skyrocketed. Therefore, if you are an entrepreneur, or want to start your business, an online store can not miss. For this, it is essential to have online catalogs.
Making an online catalog is easier than we think, you can do instant catalogs and to your measure that will not take much time. However, throughout this post we will tell you how online catalogs work so that you can start creating your own.
What is an online catalog?
An online catalog is the adaptation of a traditional commercial catalog to a virtual format. In other words, it is a collection that groups the merchandise, products or services offered by a brand so that consumers can easily observe what they want to acquire, as well as its characteristics, description and price.
Unlike the printed catalogs that we usually receive at home or find in physical stores, the virtual version was designed to facilitate the visualization of the products. With material available online, your customers can access it from anywhere, they just need to be connected to the internet.
Advantages of an online catalog
1. Increase the visibility of your products
This is because the distribution and exchange of the material become more practical. In this way, your articles can be seen by a greater number of people.
2. Facilitates brand recognition
Bring your products to virtual environment will also contribute to the positioning of your brand. In addition, with good advertising strategies on social networks, your store will gain more and more notoriety. You will generate more sales in the short term.
3. Eliminate printing costs and take care of the environment
By opting for an online catalogue, you eliminate printing costs and at the same time you contribute to taking care of the environment. As the digital version is hosted in a completely virtual environment, your investment will be focused solely on the creation and hosting of the material.
4. Improve conversion rate
The catalog is a great visual resource to display your products and services in a creative and attractive way.
Through this, it is possible to present the necessary details to win over your audience, making this resource an essential part of your store's conversion strategies.
5. Customer retention
Keep the The habit of updating and creating good virtual catalogs can make your audience frequently check your site for new offers and releases.
This is an interesting way to retain customers, making consumers who have already bought come back to your page frequently looking for news.
Tips for creating an online catalog
1. Use a responsive design
Half of Internet traffic comes from mobile devices, so it is It is essential that your site offers good navigation both on mobile and on the computer.
Therefore, when creating your catalog, keep in mind that you must develop images that are good for both platforms.
2. Use contrasting colors
Using colors with a lot of contrast is a way to attract the attention of the public to your catalog.
Therefore, try to use more striking colors for the buttons and CTAs in your catalogs, drawing the attention of the consumers towards these points.
3. Optimize image size
Un An important aspect for navigation and SEO results is the loading speed of a site.
It's common for users to abandon sites that are slow to load, so optimize your site's speed.
It is essential that the images used on your site and catalogs have the correct size and are optimized to improve the user experience.
4. Make videos for featured products
An interesting way to highlight your business and capture the attention of consumers is to use videos of the featured products in your catalog.
5. Write good descriptions
Lastly, write good descriptions for your catalogues. This is a process that helps your site stand out in search engines.
If you don't have an online catalog yet, now is the perfect time to create one.