You have tried to make conferences on the web without having any success, do not worry, today we are going to tell you how to do a webinar easily and simply.
How to do a Webinar?
When this term is spoken, a form of web conference is established using any type of platform. With the problem of the pandemic, today communications are being carried out between people located in different places, using this excellent tool.
Likewise, marketing strategies direct part of their attention to the use of Webinars, in order to obtain a different type of client or organic user than usual. Webinar connections are considered in recent years, as one of the three most important to attract customers and even achieve the so-called engagement.
Therefore, today we are going to show you which are the best platforms to efficiently carry out communications or web conferences, known in the digital world as Webinar.
Learn more about this type of tools by reading the following article What is a video call which offers you information related to this topic.
Definition
It consists of a conference, seminar, workshop, carried out in video format where specific topics are explained and detailed. They are carried out through various digital platforms on the Internet, sharing needs, opinions and information in real time, regardless of where users are.
An important audience is achieved where through certain configurations the number of participants, content, visualization and other tools necessary to develop the conference are controlled.
Importance
These forms of communication are not only to establish contact with other people, they are special in online companies to generate events, based on creating business, product and service promotions. Leads, commercial and business relationships are generated that increase the gross income of any organization.
With this format it has been possible to promote the growth of new entrepreneurs, as well as development alternatives in already established companies, which have managed to promote their brand in a different way.
Procedure
After knowing what a Webinar is, we are going to show you below some strategies and tools that will help you know how to use them in your company or business, so don't lose the sequence, let's get started.
Get a buyer of people
One of the first actions that you should consider when you want to carry out a conference, is to establish to what type of people the message will be directed. The content has to be in line with what the customer is looking for.
Use tools that allow you to know which users are searching for content similar to the one you are offering. Some companies position products towards a specific type of customer, after having carried out a type of search linked to the product.
Build a good campaign
You can design an excellent exclusive advertising campaign for a Webinar. Consequently, develop a strategy to know how to promote the content; you can develop various posts linked to a topic, which can be found within the main blog.
Organize them so that weekly you can offer 3 types of weekly conferences, use special graphics and photographs for social networks, as well as email and business marketing campaigns.
Another interesting tool to carry out a good campaign is to use the content and resources offered by the most important social networks such as Facebook, Twitter or LinkedIn. With it you can carry out weekly events where users are interested in participating.
Register a website
You must use a provider which gives you benefits to have a registration URL, that is, establish contact with web program providers. These offer links to the records, allowing you to create alternative and diverse resources, let's see which are the most relevant:
- AnyMeeting, is a free software for one month, it allows to establish conference connection from 50 to 300 participants.
- GoToWebinar, one of the most used despite being paid; offers quality services and allows companies to hold simultaneous conferences.
- ClickMeeting is another good platform where it can be managed for free for 30 days, for which it accepts from 10 people to a maximum of 100 per conference.
- Zoom, the most popular of all, can be used even with mobile devices, it has annual plans where from 3 participants to 10.000 can be integrated.
Use email promotion
There are many platforms to promote an article by email, but if you want to do it using the Webinar, we recommend setting the option of workflows or workflow. It consists of carrying out actions that help improve online marketing, through automated actions, which are activated according to the characteristics of the user.
In this sense, the aforementioned tool focuses on the use of more or less 4 different emails that allow the webinar to be disseminated. They are sent in order of events, that is, the first one month before the event.
The rest will be sent as the date of the event gets closer; For example, the second email is sent three weeks before the event, the third one a week before and the last a few hours before the start of the activity.
Although they seem like a lot of emails, they are really informative and calls for attention to customers, the registration of people is checked in a specific way a few days or weeks before the Webinar.
Create a visual campaign
To achieve a good impression and attraction of the people who will connect to the webinar, it is important to design a campaign composed of images and infographics, they must be published before, during and even after the event.
Daily some posts can be published on all platforms including social networks, this is done by placing a link where the user can be directed to the registration page.
Prepare a good format
It is essential to decide before doing a webinar, the specific format and to establish if other participants will also be moderators; in this way you have a better vision to establish the characteristics of the format to be used.
The platforms offer various video alternatives, depending on which format is adapted to the content that you will show in the webinar. Discussion boards, results displays and charts can be implemented during the event.
Link sales
You must ensure that the sales activities during the webinar are in line with the content and the conference. It is important to manage all the connections and leads that you got during the campaign; For this reason, it is imperative for the participants to carry out an action mainly related to sales.
If the webinar is to promote a brand or business, it is vitally important to specify the aspects related to sales and even after the webinar has finished. Consequently he continues to follow up via emails every three to four days.
Ask after-sales questions for those who bought an item or were able to establish a business; likewise, it manages the alternatives of possible purchases generated during the event.
Within digital marketing there are specialists in sales through Webinars, they offer support and advice when it comes to attracting buyers and customers in the future. They offer tools to increase sales through the webinar.
Establish stable communication
To achieve the proposed objectives, a communication system must be created with the participants. There are several software that allow us to establish communication, as well as interaction with people interested in the webinar, but who are not our followers.
These programs help to generate resources where they can relate various forms of interaction between the promoter and the users participating in the event. The tools allow you to open various alternatives, such as showing questionnaires, asking questions and showing live graphs.
Create a registration page
In the digital world and especially in computing, the creation of a landing page is necessary to be able to keep an orderly database. With the creation of this resource you can manage everything related to the monitoring and control of participants and followers
In addition, it helps you verify everything related to the information generated during and after the event. Many companies manage their marketing activities by verifying the information generated on this page.
Promote the event
One of the most powerful ways to promote a webinar is to create a preview video. They should be made short with a maximum of 40 seconds, where the contents related to the topic are described and allow the participants to know all the information they want to know.
Activities on the web and the collection of information on the Internet are being received and processed visually. A large number of people and according to some data, process information better when it is offered visually and especially through videos.
Few people are running promotions where reading has to be used. Then, you can make a short promotional video where you explain in an entertaining and simple way what the participants are going to learn.
Record the conference
It is important to record the webinar, no matter how long it lasts; It allows other people to have access and later know what was presented in it. Consequently, the recording helps to post it on other pages and even promote it through the cancellation of some amount for viewing.
You can also send it later to the different emails of the members of the webinar thanking them for their participation. Put a link so they can appreciate it again and can reinforce the information obtained at the event.
The resources offered by the internet to establish live communications are very varied, in the following article How Skype works you will be able to better know other alternatives.
Show security
For no reason use visible support material, use the alternative tools behind the cameras. It is important to show security to the participants and especially to those who want to obtain the information; for no reason do you read from a slide, don't forget a syllabus.
It is vital to demonstrate during the event, ease, tranquility and security; do not replace the main information with visual alternatives such as photos or slides. In the same way, you can go a bit out of the script and improvise always keeping the main theme level.
Previously write some short sentences that help you complement what you are saying, this helps the participants not feel insecure. Create guidelines, and you can even add captions to support certain ideas.
Take a rehearsal
It is important to prepare tests before the event. Before broadcasting the webinar, test in real time, request some followers or trusted friends to attend a previous event; there you can make checks and really know how the conference will be managed.
Check the audio, the intensity of the sound, brightness, bass, and regarding the image, verify that it is as clear as possible. Try to solve all the technical problems before the event, it is very bad taste to solve problems during the conference, especially if people are paying.
If you want more information related to these topics, we invite you to read the following post What is middleware which will help you learn more about these strategies.
Free webinar
If you are an entrepreneur and you do not have enough resources, but you really want to get ahead, we are going to recommend some platforms, which can tell you how to do a free webinar. Social networks like facebook, twitter and instagram offer good alternatives but with limitations.
Also, if you want to do it for promotional purposes, we recommend having an email and making the respective registration, but let's see what those free programs are.
- Free Conference Call is a good platform where simplicity and quality are combined, you can create virtual seminars and share your screen with friends, acquaintances and any participant you want, it even allows up to 1000 users.
- Insta Webinar is another free application which helps you organize each of the conferences, especially if you are a professional who depends on these visual tools. The program allows you to enter up to 100 participants and you can send reminder emails through the application itself; at the end they send you a list of the people who participated.
- Apache OpenMeetings, visually it is a bit uncomfortable but it has similar functions and resources to the paid ones. It allows you to record the conferences, share the audio and select the area of the screen you want to share; It is very good if you are not looking for more specifications.
https://www.youtube.com/watch?v=D-O4srE30aE
final recommendations
When the time comes to carry out the webinar it is important that you consider some aspects to avoid making mistakes during the event, remember not to extend yourself too much during it; plan an approximate duration of 45 minutes per event.
To start the conference, the first thing you should do is introduce yourself, surely some do not know you and want to know who they are going to interact with; offers all the basic information of your professional and even personal characteristics.
- Solve the doubts, connect and show your talent as a moderator, have a simple conversation and don't use too many technical words; where possible try to cover all the necessary content.
- Offer valuable information and do not deviate to other topics.
- Leave for last the promotion of products or services, try not to be so commercial. Show some links and all the necessary information to promote your articles.
- Remember to record the webinar so that others can watch it at any time later.
- Mount the video on the website through Hubspot, so that you can keep track of visits and downloads.
We hope that the information provided can give you resources that allow you to carry out optimal conferences and workshops with quality content, so that they can be used to promote and seek alternatives within digital marketing.
