How to make an advertisement in Word?

How to make an advertisement in Word?, is the title of this article that offers the user in a practical and simple way, you can create your own notices to inform the public of your services or products, you just have to follow the easy steps, and you will achieve it.

Word is one of the most widely used tools in the world, it is a specific program for writing text documents, and not for designing advertising advertisements, however, very few users know that Word provides support to produce designs in such a way. practical, easy and also free.

Most of the people know the Microsoft Word tool, so they are familiar to work with it, and the subject of preparing an advertisement will not be difficult for them.

What is a banner ad in Word?

It should be noted that the Microsoft Word tool was not originally designed to create advertisements, such as: posters, posters or any other style of advertising in general, however, it does not mean that it is not likely to design an advertisement or notice. , using this tool.

However, Word continues to stand out as a tool with the ability to excel in creating attractive notices, newsletters, complicated forms, great banners, and other forms of advertising in an engaging and easy way to reach audiences.

Then, it can be defined that an advertisement made in Word, has the purpose of making known certain information, with the purpose of generating in the public the reaction of paying attention to what is being advertised.

Microsoft recommendation

Although there are other possibilities of creating advertisements in the Word tool, it is not the most ideal for preparing this type of information, for this there is a tool known as "Publischer" which has been specially designed for this type of advertisements, but not it is no longer useful when faced with this activity.

Importance of the banner ad in Word

There are several reasons why an advertisement in Word is of great importance, among which they are achieved that the advertisement can be prepared by the interested party himself in announcing any type of information, for example getting a good job, offering a service, sale of products, among many others.

In addition to the ease that computers with Windows installed provide us and that have the tool to help in the elaboration such as Microsoft Word.

It is very important that the same user designs their advertisement in Word, being responsible for the spelling, substantially avoiding spelling errors, as well as having the ability to choose the typeface and other design aspects that will be to their own liking. elaborates.

How to make an advertisement in Word

In this article, the user will learn how to create an advertisement using the Microsoft Word office tool, it will surely do it in a simple and fast way, the most relevant aspects to achieve it are indicated below:

Think about what you want to create

First of all, you must have a clear and precise idea of the message you want to announce in the advertising notice prepared in Word, you must also bear in mind the limitations that the tool has when designing.

Considering, for example, what is known as "Gigantography", which refers to advertisements that have a huge size, which are probably not possible given that there is a limit established on the size, and also supported by the tool.

Speaking of banner ads, the following article can be of great use How to retouch photos.

In the event that the ad to be created does not have a giant size, there are available dimensions and quantities of models that will help you get an idea of what you want to capture.

Design your ad from scratch or use a template

You can choose not to receive any kind of help, nor use any type of technological advance that originates in Word, and create the advertisement absolutely from the beginning, however, the user must bear in mind that he will have to create it manually.

But, if the case that resolves to use a predesigned template can save effort and time, and for the benefit of the user the Office series has lots of templates, if you decide to work with templates, you must open Microsoft Word, for which you must do the following. following:

Go to the "File" tab, click on "New", then the templates they have will be displayed and the preferred option is chosen.

Select a topic

When entering the menu of templates that appear predesigned, it can be seen that there are several initiatives with a preferred theme, which is likely to help the previous idea, or failing that, it can be modified if it is the case that they want it, we proceed to fill in the template with the desired information.

It is important to note that the themes and designs of each template is varied, so it is recommended to use the one that best suits the advertisement in Word that you are thinking of designing.

It is also important to note that when a template is selected, many other predesigned formats typical of the preferred model will open, so that it has options that look interesting, and consider it to be the perfect one for the ad.

Modify the visual content

When you choose a template and the favorite theme, you can see that it has predesigned text boxes, as well as certain images related to the template, you have the chance to choose another if you want to change, modify or edit the images that have appeared by default , they can be left or simply deleted.

It should be borne in mind that advertisements must stand out, so it is suggested to place eye-catching images that attract the attention of the public.

If you want to include or delete images, you just have to right click on it and mark "Change image", you can choose to select one of all the clipart images in Word that are displayed.

But, with all this process they are still not satisfied with the result, and you do not get an image according to the user's taste, there is simply no problem, you have the option of looking for a desired image, entering the Internet you search and then paste in the document prepared in Word.

Edit the text

Whether or not it has been selected by means of a template, the text of the advertisement has to be elaborated in Word, generally the advertisement must be structured with: Title, subtitle and paragraph in the templates, it indicates where each should be part of the text, but the fact of writing and searching for the precise information must be done by the user himself.

When the advertisement has been written in Word, different characteristics of the text can be changed, such as the size and font to be used, the color, in order to make the advertisement personal.

It is recommended to use fonts that are well legible, so that it can be easily read from a long distance, another aspect is to try to be direct with the message that you want to emanate, it should not necessarily be exaggerated and long.

It's also important not to overload your banner ad with text, because doing so tends to bore your readers.

Save and print the banner ad in Word

As a final process once the advertisement has been designed, the work must be saved, it is important to verify that it has been done, finally proceed to print, the steps for this procedure are:

Click on the file menu option - click on "Save as" - put a name that will identify the advertisement, you must check the extension of the document, it should appear ".docx".
If it has happened that it has been previously archived, just click on the cassette file icon at the very end of the files menu, and the document is automatically saved with a single click.

Having the security that the advertisement made in Word, is completely ready, you can proceed to print it, obtaining the physical, before you must consider the size of the sheet of paper, in order for the advertisement to have the ideal space, and it is not going to be incomplete, or failing that it exceeds the margins of the sheet and looks as if it has been cut out.

Relevant aspects to create an advertisement

It should be taken into account that advertising is a process to massively communicate and promote any type of service or sale of a product.

Advertising made in Word is a way to reach the public visually and convey a message, which is usually a clear and precise idea, with advertising intentions.

The objectives that arise when an advertisement is created the first thing is to inform, persuade, and remember the existence of a specific product or service.

Advertising advertisements have special characteristics such as effectively conveying a message, so their creation must contain:

Clarity.
Persuasive.
Brief or specific.
Creative
Coherence.
Credible and trustworthy.
Striking.

The creator of the banner ad in Word should keep the following in mind when deciding to create it:

Logo: A logo should be displayed discreetly, without detracting from the text.
Naming the product or service: It is enough to name the service or product, you should not indicate details of how the product works, or what the service is.

Problem to solve: It refers to working on emotions, the more intense the emotion that you transmit to the client to consume the service or product, the greater the impact and the better results will be achieved.
Solution offered, means that you must connect with positive emotions.
Operation, details and specific characteristics of the consumption of the service or product.

Finally, to conclude the article on how to make an advertisement in Word, we will present a summary that will take the user by the hand to achieve the final product.

You must configure the document in Word, go to the option "Layout", in the page configure section click on "Orientation", click Horizontal.

At the bottom of the document, the zoom level must be lowered to 60%, which must be done to view the document completely.

An image is inserted - go to the insert tab - click on images - select the preferred image - click on the insert button.

When adding the image to the document, click on it and drag one of its corners until the desired size is achieved.

To insert the texts - click on the "Insert" option in the text section click on the text box, select the plain text.

To complete the advertisement that has been created in Word, it must be saved, and then printed.