If you want to know the advantages of social network advertisingWe recommend that you continue reading this interesting article where we will talk about this interesting topic. That today is widely used as a tool to achieve success in our companies.
Advertising in Social Networks
When talking about the digital marketing plans that companies use today, the social network advertising or also called Social Ads, being one of the fundamental tools to achieve improvements in our companies. Because today advertising can be adapted to any type of organization, according to their budgets and their specific needs.
This is why you see that companies come to venture into this area. Since they have the opportunity to attract potential customers who come to visit these sites, so they make use of these tools to be seen by more people.
What is advertising on Social Networks?
Advertising on social networks shows us a series of notices that are canceled by certain brands to users of social networks, whether they are combined with the content of the Web or in the form of a display. Most of the time these ads follow a cost per click or CPC format, where the advertiser only gets to pay if a user clicks on an ad.
Types of advertising
You should know that there are different types of advertisements depending on the social network where they are placed, we will mention the platforms that mainly exist and make use of this tool:
Facebook Ads
This is a widely used social network globally where it also allows us to offer services to advertisers, which is why Facebook has a wide advertising space. In which advertisers have different options to offer their content or show a product or service and thus reach a larger group of people.
Instagram Ads
Both Instagram and Facebook have the same advertising option, so it is very easy for us to plan campaigns on both platforms at the same time. On Instagram, campaigns have the particularity that they must have enough visual content so that they work better.
Twitter Ads
This is a network that has declined in use, but it is still an excellent option when it comes to displaying advertising. Among the options that are managed we can mention:
- Social Ads.
- Campaigns adapted to various objectives.
- Conversion.
- leads.
- And application download.
YouTube ads
If you want to get to promote the brand of your products through videos, YouTube is an excellent option to place your advertising. These formats used are the most similar to traditional spots, and for each video that you are watching within this platform they will place an advertisement.
Snapchat ads
The advertising that you can see on Snapchat is not very popular in the Spanish market, which allows you to experiment with your ads without worrying about the competition. Advertising on this social network is for innovative brands, with which you can use interactive options such as Sponsored Lenses and Sponsored Geofilters.
pinterest ads
This social network is responsible for exposing advertising segments to the public, related to weddings, cooking, fashion, among others. So it can be a great opportunity if your potential clients are in the sectors mentioned above.
LinkedIn Ads
If the company where you work is dedicated to B2B or aims to reach a more professional audience. This is the right place to be contacts at a professional level, as well as meet companies with needs for professionals trained in a certain area.
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Advantages of advertising on social networks
Among the advantages that we can mention to make social network advertising We can mention the following:
- Advertising on social networks allows you to increase your visibility, since the algorithms of social networks such as Facebook, allow us to reach many users in an organized way. But in the same way, if it is possible to have a presence on this network without having to cancel, although it is a long process, but if you want to reach more people, Facebook ads are one of the best options you can take into account.
- You can reach a wider audience with advertising on the networks, because most of the people who have access to the internet make use of social networks in their day-to-day lives.
- Due to the fact that the vast majority of users who manage social networks spend some time on them, advertisements are an excellent way to reach this new audience.
- With social networks it is difficult not to know a large amount of data from its users, so it is possible that we will target our notices according to the specific public we want to contact. So it is an excellent option that you cannot stop losing and being able to use for your benefits.
- When you use advertising as a form of payment, you will only pay for user clicks, which will allow you not to waste your investment. And that in addition, that the cost per click in this type of digital structures can be cheaper.
- It allows us to control our budget, since if you start advertising on networks for a few euros a day, it is a suitable solution for small and medium-sized companies. But it is also an excellent option for large companies that invest millions of euros in them.
- You can use a wide variety of formats, from a simple notice with text and images, to a photo gallery, among other options, to advertise on social networks.
- When you come to use social media platforms to place ads, it will allow us to have the information available to the advertiser. You will be able to know all of your notices in real time and you will be able to link them with a strategy to recover the cost of the investment.
Tips
Among the advice that we can give you to carry out social network advertising we can name the following:
Define your budget and your goals
This is why ads on social networks must respond to the strategy you have as a company and have KPIs that allow you to measure its success. So it is necessary that we ask ourselves: What do we want to achieve with advertising on social networks? In order to answer these questions we must take into account the following:
- The objective is that they recognize us as a brand and obtain diffusion of it that makes us more visible to a greater number of people.
- We have to know the traffic, the interaction, the application downloads, the reproduction of videos to know how to find potential clients on these social networks.
- We must also take into account the campaigns that seek to generate sales through catalogs or visits to businesses, among others, that you can apply to make yourself known.
Take advantage of segmentation
For an advertising campaign to be successful, it is important to target it to the right audience. That is why we recommend creating a buyer persona, or the description of what your ideal client would be, as detailed as you can have. So that later you use the segmentation filters of the networks, so that you make them coincide with the public you want to see your ads and have a better result.
Use the A / B tests
When we are creating an ad for social networks, we have to make many decisions, from the color of the image of our ad to the text of the action button. All of these decisions are important to the success of an ad.
To get to optimize your ads you can use the A / B tests by creating two ads that are the same in everything, except for the element you want to test, when you launch them you will be able to compare the results of both options. So in this way in the test and combining the different elements you will get your perfect advertisement that will make you capture the audience you are looking for so much.
Ad creation is just the beginning
The ad is the main part of your social network, which is why, the ideal would be to create campaigns that are oriented on the landing page and that help us respond to the objective sought.
An example that can be used in this case is to deliver data to all users and send specialized content. So it is important to optimize our landing page and this is where you can use the A / B tests.
Train you and keep up to date with news
The field of social media advertising is a place where you have many options to discover, so to get the most out of it, we invite you to train in this area and go beyond the basic tools. So in the same way we have to be aware of the advertising platforms to be aware of the changes they offer and get the most out of it.
Next, we will leave you a video where they tell us about the social network advertising. So we invite you to see it since it is a free course on Facebook Ads.