Would you like to know what is a personal blog, what it is for and what is its true objective, do not miss this article as we will tell you everything related to this topic.
What is a personal blog?
These types of platforms are very common on the Internet, just about two years ago they became very fashionable and yet they have remained an additional option to Web pages. However, its definition is sometimes difficult to establish due to its structure and function.
Sometimes they are compared with the Web platforms and official pages of brands and products. We can also say that personal blogs serve to express opinions, emotions, feelings and ideas of an individual type that are visible to everyone.
Likewise, personal blogs can be used to express professional thoughts and concepts to demonstrate certain skills in a specific field. Regardless of the specialty, the idea is to selflessly demonstrate certain skills and knowledge in some area.
What are they used for?
Already in the previous paragraphs we have made a brief description of these platforms. We can say that they are used for many things, especially when it is personal, they are used to host communities of people who have the same idea or follow the same objectives.
In them you can issue direct comments to the person who owns the blog, consider a group of readers who have a common purpose, interact with other people we do not personally know, speak through the chat if so established.
To summarize this part, we consider then that it is a personal league as a tool where a blogger (so called the owner of the account), takes advantage of a space on the network to interact and propose ideas, emotions or thoughts linked to a particular topic.
How do you make a personal blog?
Most of the platforms that offer services to create a blog do so for free, but they also offer premium services with certain payment conditions; It is also not necessary to have a deep knowledge of computers or programming, just by investing a few minutes you can create a blog of great interest.
However, if you want to professionalize your personal blog, we recommend using a premium or paid platform, since the free options do not offer the resources or tools for that purpose. So we say that you can create it from any platform like Blogger.com, WordPress.com, Jimdo or Tumblr.
Hosting a personal blog
In order to obtain a professional personal blog, it is necessary to host it in a paid domain, which allows you to handle the various editing, assembly, and respective configuration tools. For this and as we indicated previously, it is necessary to invest some money.
Then you must acquire a simple hosting, some give you the option that by making an annual payment they offer you an additional domain for free. Accommodations are available on many sites, however we recommend using the WordPress platform and Blogger.com; the two best options for professional personal blog.
Another option if you are a beginner in these media, may be Arte Hostings, which is the most recommended for newbies; it is inexpensive and the processes for its creation are simple.
Personal blog as a business
When you reach this level it is because you have in mind to believe and choose to become financially independent. There are additional alternatives for creating a personal blog for business; With them, the aim is to earn some money or to be an alternative to the official website of a brand or company.
This type of personal blog is dedicated to supporting some promotion, they add value to the community that follows the brand and it is necessary to invest some money to keep them optimized. We can take as an example the blog to sell online courses, offer affiliate products or negotiate with ebooks.
Advantages
Personal blogs offer various benefits to their owners, one of them is to provide trust to users and visitors. First-hand information related to the person offering the information is being obtained, but they are also intended to offer:
- Increasing the reputation of an online brand.
- Improve the web presence of a person or product.
- Get additional followers to those who are presented on social networks, emails and web pages.
- Get through comments some clients or future friends of the brand.
- Build trust in followers.
- It does not create a binding commitment, but the visitor himself agrees to maintain the relationship.
Personal blog features
In order to know what a personal blog is and not have confusion in its concept, we are going to give you the most important characteristics that define a personal blog.
- They are the reflection of the profile of the author or owner of the account, in it everything non-formal and informal of the thoughts is expressed.
- The contents are published periodically, to keep the audience attentive.
- Communication is direct and bidirectional, through comments opinions are expressed on the subject discussed in the blog.
PREMIUM QUALITY
We have already seen two types of blog that can create a definition for those who want to create specific content. The professional blog specifies skills and experience in a specific area while the commercial type helps a brand to position itself and even increases sales.
But there are also other types of personal blog that can serve as an option for those who have in mind to create a platform of this type and not a page which has more specific characteristics, let's see:
- Communicative, they are personal blogs that marked the beginning of this type of page on the web some years ago. Over time they have been maintained and serve to offer opinions and information on particular topics, such as politics, events, economics, among others.
- To optimize a business brand; They are alternative pages that offer information about the owner of the company, and seek to gain the trust of consumers, touching on emotional and human issues; Likewise, they describe the way in which the company was formed and link actions that captivate those who visit it, always related to the company.
- Increase positioning; andThis type of personal blog is located within digital marketing strategies, consultants and specialists in these areas optimize the blog linked to a campaign. The idea is to increase presence on the web, for this they generate SEO tools such as inclusion of keywords, content optimization, among other elements.
- As a community, they are ideal for that professional and entrepreneur who has a short and medium term project in mind. The content allows to offer all the information of that project; in addition to calling for the integration of people either through consumption or participating directly.
You can expand this information by reading the article Characteristics of a blog where we offer you additional information related to this topic. In addition, we leave you a video below, where you can complete all the information acquired in the article.